Perceived Ease of Use on Purchase Intention of Mobile Commerce Application
Dienur Muhammad Rahadian Fachrulamry (a*), Lili Adi Wibowo (b)

a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl. DR. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
*dienur.muhammad[at]gmail.com
b) Sekolah Pascasarjana, Universitas Pendidikan Indonesia Jl. DR. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia

Abstract

The use of mobile commerce applications by consumers in the process of online buying and selling activities in Indonesia is still low, this happens because of a lack of interest in using mobile commerce applications. Therefore, this study was conducted to obtain an overview of the effect of perceived ease of use simultaneously or partially on the interest in using mobile commerce in Indonesia. The method used in this study is an explanatory survey with the object of e-commerce consumer research in Indonesia with a sample size (n) of 400. The sampling technique used was the simple random sampling and the result showed that perceived ease of use had an effect on interest in the using the mobile commerce applications. The results of the study show that Indonesian e-commerce consumers consider the importance of perceived ease of use before using mobile commerce applications, because it is related to consumer behavior about how individuals wish to use a system that provides convenience.

Keywords: behavior intention, e-commerce, m-commerce, m-commerce application, perceived ease of use

Topic: Marketing Management