Digital Entrepreneurship: Platform Strategy from the Perspective of Leather Entrepreneurs in Garut
Intan Permana (*a), Sukma Nugraha (b), Nizar Alam Hamdani (b), Anggun Oktavia Herlianti (b)

Fakultas Kewirausahaan, Universitas Garut
Jl.Jati No.42B Tarogong Kaler, Garut

Abstract

Digital entrepreneurship is an effort to use information technology for businesses, in which entrepreneurs utilize digital platforms in commercial activities to connect with customers, develop products and renew services. This paper describes leather entrepreneurs’ perseptions about platform as a strategy in digital entrepreneurship. The results of data analysis show that the respondents have good perceptions about platform. They can select, manage, store, and interpret platform. The adoption of digital entrepreneurship by leather entrepreneurs is facilitated by prolific use of internet, ICT savviness, prior knowledge and education, family environment, personal needs, easy internet access, media, and programming experts. Leather entrepreneurs use platform as a strategy to adopt digital entrepreneurship.

Keywords: digital entrepreneurship, platform strategy

Topic: Strategic Management, Entrepreneurship and Contemporary Issues