Brand Communication analysis in creating Brand Trust
Rd. Dian H. Utama (a*) Fitri Asti Pratiwi (b) Puspo Dewi Dirgantari (b) Lena Nuryanti s (b)

a) Universitas Pendidikan Indonesia
Jalan, Dr. Setiabudhi 229, Bandung 40154, Indonesia
* dhutama[at]upi.edu
b) Universitas Pendidikan Indonesia
Jalan, Dr. Setiabudhi 229, Bandung 40154, Indonesia

Abstract

This study aims to obtain a description of the magnitude of the influence of brand communication on brand trust. The type of research used is verification. The method used is explanatory survey with a sample size of 107 respondents. The data analysis technique used is simple linear regression. The findings of this study indicate that Brand communication has an influence on brand trust. This shows that the better the brand communication that the company does, the better the customer believes in the brand offered by the company.

Keywords: Brand Communication, Brand Trust

Topic: Marketing Management