THE EFFECT OF CUSTOMER NEEDS, SERVICE DISTRIBUTION, AND CORPORATE GOVERNANCE ON SUPERIOR SERVICES
Anggono Raras TS , Erna Herlinawati

STIE Indonesia Membangun (INABA)
Jl. Soekarno-Hatta 448 Bandung 40266 Indonesia

Abstract

This study aims to analyze the relationship between Customer Needs and Service Distribution. Influence of connection between Service Distribution and Corporate Governance. Relationship between Customer Needs and Corporate Governance. Effect of Customer Needs, Service Distribution, and Corporate Governance on Superior Services. This research was conducted on customers at Husein Sastranegara airport, Bandung. Processing data from questionnaires, interviews, and document research is processed by the Analysis of Moment Structure (AMOS) 24 program.
The hypothesis proposed in this study is the correlation between variables of customer needs and service distribution, correlation of customer needs for Corporate Governance, correlation of service distribution and Corporate Governance. Effect of Customer Needs, Distribution of Services, and Corporate Governance on Superior Services.

Keywords: Customer Needs, Service Distribution, Corporate Governance, and Superior Services.

Topic: Marketing Management