The Influence of Customer needs, Service distribution, Corporate Governance on Service superior (a study at Husein Sastranegara Airport Bandung)
Anggono Raras TS. STIE Inaba Bandung Erna Herlinawati STIE Inaba Bandung

STIE Inaba

Abstract

ABSTRACT: This study aims to analyze the influence between Customer needs and Service distribution. The effect of service distribution on superior service, and the influence of corporate governance on superior service. This research was conducted on 100 customers at Husein Sastranegara airport, Bandung. Data pro-cessing from questionnaires, interviews, and research documents processed by the SmartPLS 3 program. In this study it has been proven that Customer needs have a do not significant effect on Service superior, Ser-vice distribution has a do not significant effect on Service superior, and Corporate Governance has a signifi-cant effect on Service superior.

Keywords: The Customer needs; Service distribution; Corporate Governance; Service superior, Airport Bandung)

Topic: Marketing Management