Entrepreneurial Orientation: Small and Medium Coffee Enterprises in the Era of Society 5.0 Nizar Alam Hamdani; Anggun Octavia Herlianti
Universitas Garut
Abstract
In the era society 5.0, it is necessary for a business to be equipped with an innovative entrepreneurial orienta-tion. The present study describes the entrepreneurial orientation of small and medium coffee enterprises. The study was conducted using an explanatory survey. The samples were small and medium coffee enterprises in Garut, Indonesia. The results showed that the samples had good entrepreneurial orientation in a such a way that it could improve their market share and business performance by conducting environmental analysis, mak-ing innovations, taking risks, and developing new ideas, products, and services.
Keywords: Entrepreneurial Orientation; SMEs; Coffee Industry
Topic: Strategic Management, Entrepreneurship and Contemporary Issues
