Exploring Halal Destination Perceived Value in Heritage Destination: Insight from Indonesia Sari Lenggogeni, Ph.D and Shintya Febrianni
Universities Andalas
Abstract
Despite the growth of halal tourism studies, the exploration of muslim perceived value in destination heritage type is underresearch. This study use an exploratory sequential method to capture Indonesian muslim perceived value for heritage destination. A 32 interviewee using a semi structured interview in qualitative was conducted for Heritage tourism post visitor in Indonesia. Using thematic analysis, this study found a seven multidimensional of Indonesian Muslim Perceved Value. Result and implication are discussed.
Keywords: Halal Tourism, Perceived Value, Muslim Traveller, Heritage
