GROW WITH HUMAN CHARACTER IN DIGITAL ERA Imanuddin Hasbi
Business Administration, School of Communication and
Business, Telkom University, Jalan Telekomunikasi,
Terusan Buah Batu, Bandung, Indonesia 40257
imanhasbi[at]telkomuniversity.ac.id
Abstract
The Industrial Revolution 1.0 was characterized by the mechanization of production using hydropower and steam. Then mass-producing companies became an open possibility thanks to the presence of electricity in the Industrial Revolution 2.0. Industry and production can then realize production automation during the Industrial Revolution 3.0 because of the support of the electronics industry and information technology. Industrial Revolution 4.0 is understood as a factory computerization, automation and data reconciliation to realize smart factories. Structured in this smart factory are robots or cyber physical systems, Internet of things (IoT), cloud computing (cloud), and cognitive computing. Everything is digital. The Industrial Age 4.0 will continue to present many changes that cannot be stopped. All these changes encourage people to adapt, because ultimately it will change behavior, how to work to the demands of skills. Nowadays, the rapid development of technology that is very noticeable changes is increasingly transparent and horizontal human behavior like this digital era. So, character is the only thing that can give a strict line to distinguish which people will be successful and which are not. Digital technology make integration of these feasible foundations, and technology offers new ways to contribute positively to human character in order to become champions in the face of this hypercompetitive business competition climate.
Keywords: Digital Era, Character, Excellence, Focus, Proffesionalism
Topic: Strategic Management, Entrepreneurship and Contemporary Issues
