The Influence of Trust in the Decision to Become a Laku Pandai Customer S. Sasongko, A. Rahayu, Disman, L. A.Wibowo
Universitas Pendidikan Indonesia
Abstract
Laku Pandai is represents to “Layanan keuangan tanpa kantor dalam rangka keuangan inklusif”, as known as Branchless Banking worldwide. This program aims to provide simple, easy-to-understanding basic financial products and in line with the needs of people who have not yet reached financial services. The target is the citizens in an isolated area, served by Bank Agent as a distribution channel who must be able to reach them with special approach. One of the most effective way to reach purchase decision is trust. The aims of this study is to find how trust could determine consumer decision to use Laku Pandai services focuses on consumers in West Java area. This study is verification study which used explanatory survey with total sample size is 400 respondents. Data analytical technique in this study is Structural Equation Modeling.
