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331	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-190
The Implementation of Regional Autonomy Through the Joint Village Owned Enterprise as a Manifestation of Community Empowerment Rini Triastuti, Rahayu, Waridi Hendro Saputro UNS Abstract Promoting prosperity is one of the goals of the Indonesian Nation. In order for these objectives to be achieved, an effort needs to be made, namely through development in all lines. Village as a legal community unit has the authority in the field of village administration, village, community development, and empowerment of village communities which based on community initiatives, origin rights, and village customs. As an implementation of its authority, the village is given village funds. The government further regulates the priority of village funds use with the Village Ministers Regulation, Development of Disadvantaged Regions and Transmigration No. 19 of 2017 concerning Priority Determination of the Use of Village Funds in 2018. Article 4 paragraph 2 states that the priority for the use of village funds is prioritized to finance the implementation of programs and activities that are cross-sectoral in nature. These programs and activities include areas of superior village or rural area product activities, village owned enterprise or joint village owned enterprise in accordance with village authority. This paper is intended to describe the reasons villages have established a joint village-owned enterprises and the constraints they face. This research is located in Wonogiri, Malang and Kendal. Data collection is done by interviews and document studies. The results show that the establishment of joint village-owned enterprises is caused by regulations that regulate villages to carry out empowerment and the need to carry out the process of transforming government programs that have ended, the problem faced by them is that there are still no detailed provisions for joint village-owned enterprises which is the transformation of the PNPM program. Keywords: autonomy, village owned enterprise , empowerment PermaLink | Plain Format | Corresponding Author (Rini Triastuti)

332	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-210
Rapid Changes: Strategic Flexibility in Higher Education Galih Abdul Fatah Maulani, Disman, Agus Rahayu, Ratih Hurriyati Universitas Pendidikan Indonesia Abstract Private universities are business entities in Indonesia. Due to the large number of private universities in Indonesia, the competition between them becomes intense. Therefore, they are required to be able to adapt to any changes in order to sustain. The purpose of this study is to examine the effect of strategic flexibility of private university competitiveness. The samples were 27 private universities in West Java, Indonesia. Data analysis was performed using PLS-SEM. The results showed that strategic flexibility, indicated by attention, assessment, and action had influence on private university competitiveness. This implies that it is necessary for private universities to take into account their adaptability to changes in order for them to be able to manage risks in their environments. Keywords: Strategic Flexibility, Competitiveness, Private Universities PermaLink | Plain Format | Corresponding Author (Galih Abdul Fatah Maulani)

333	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-211
Innovative Strategy of Coffee Industry Nizar Alam Hamdani, Disman, Agus Rahayu, Ratih Hurriyati Universitas Pendidikan Indonesia Abstract Coffee shops have been mushrooming quite a lot in Indonesia, indicating that coffee drinking is now part of lifestyle. The present study aims to figure out innovative strategies appropriate to boost the business performance of coffee industry. The samples were 67 coffee industries in West Java, Indonesia. Data were analyzed using PLS-SEM. The results revealed that innovative strategy indicated by aggressiveness, analysis, defensiveness, futurity, proactiveness, and riskiness had influence on the business performance, indicated by financial and nonfinancial performance, of small and medium coffee industries. It is necessary for small and medium coffee industries to make innovative strategy as a response to the changes in culture and consumer behaviors and the industrial revolution. That way, they can improve their business performance and sustain. Keywords: Innovative Strategy, Business Performance PermaLink | Plain Format | Corresponding Author (Nizar Alam Hamdani)

334	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-212
Unique Capabilities and Product Innovation: Effects on the Competitiveness and Implications for Business Performance of Small and Medium Coffee Enterprises Nizar Alam Hamdani Universitas Garut Abstract Indonesia is a country producing various types of coffee. Each type of coffee has its characteristics in terms of its level of viscosity, taste and acidity, depending on plantation soil structure, plantation altitude and weather. These characteristics may also be affected by how the coffee is processed and brewed. The purpose of this study is to examine the influence of unique capabilities and product innovation on the competitiveness and business performance of small and medium coffee enterprises. 35 small and medium coffee enterprises were chosen as the sample using a non-probability sampling technique. Data processing was performed using path analysis. It was revealed that the influence of unique capabilities on the competitiveness than product innovation and that competitiveness had influence on the business performance. This implies that it is necessary for small and medium coffee enterprises to make product differentiation to offer to the consumers. Keywords: Unique Capabilities, Product Innovation, Competitiveness PermaLink | Plain Format | Corresponding Author (Nizar Alam Hamdani)

335	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-213
ICT Readiness in Indonesian Barbershops Galih Abdul Fatah Maulani, Nizar Alam Hamdani, Sukma Nugraha, Teten Mohamad Sapril Mubarok Universitas Garut Abstract In the era of industrial revolution 4.0, business entities are required to adapt to development of information and communication technology (ICT) in order for them to sustain their business continuity. However, ICT use in MSMEs is rather limited. Using a qualitative approach, the present study was conducted to examine the readiness of Indonesian barbershops for the application of ICT in their business processes. The research informants were barbershop owners with different education backgrounds. Data analysis was performed by means of NVIVO. The results showed that customer access to information was the most contributing factor to the ICT readiness in Indonesian barbershops. This needs to be anticipated quickly and positively by business owners in order to maintain the sustainability of their business. Keywords: ICT Readiness; SMEs; Barbershop; Entrepreunership PermaLink | Plain Format | Corresponding Author (Galih Abdul Fatah Maulani)

336	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-227
The Role of Socio-Economic Background, Family Economy Education and Financial Literacy on Student Decision Making Tetep (*), Eldi Mulyana, Endang Dimyati, Maskur Institut Pendidikan Indonesia Abstract The research aims to determine the role of socio-economic background, family economic education and fi-nancial literacy on student decision making. The research method uses a quantitative approach with the start of the theory and then by using deductive logic. The results of the deductive logic were then lowered into the research hypothesis with the measurement and operational concepts. The population in this study is a student of Fakultas Pendidikan Ilmu Sosial Bahasa dan Sastra Institut Pendidikan Indonesia Garut. Sam-pling techniques use proportional random sampling. Research instruments using polls and tests. Data collec-tion techniques in the form of documentation and poll. The results showed that (1) the social economic background of the parents was instrumental and significant effect on student decision making. (2) The Fami-ly Economic education is instrumental and has significant effect on student decision making. (3) Financial literacy is not instrumental and has no effect on student decision making. (4) There are simultaneous roles and influences between socio-economic background, family economic education and financial literacy on student decision making. Keywords: Socio-economic, economic education, financial literacy, decision making PermaLink | Plain Format | Corresponding Author (Tetep Tetep)

337	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-231
How important is Strategic Knowledge Creation for SMEs? Nizar Alam Hamdani; Anggun Octavia Herlianti Universitas Garut Abstract The era of Society 5.0 encourages SMEs to manage, create, communicate and apply knowledge to all kinds of business activities to achieve their business goals. The purpose of this study is to analyze the effectiveness of strategic knowledge creation in SMEs. To this end, an explanatory survey was conducted on small and medi-um coffee enterprises. The results revealed that strategic knowledge creation was sufficiently effective to be applied in SMEs. Strategic knowledge creation could determine how to manage knowledge, how and when to create knowledge, and how to apply it in order to boos SMEs’ productivity. Keywords: Strategic Knowledge Creation; SMEs; Strategic PermaLink | Plain Format | Corresponding Author (Nizar Alam Hamdani)

338	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-232
Entrepreneurial Orientation: Small and Medium Coffee Enterprises in the Era of Society 5.0 Nizar Alam Hamdani; Anggun Octavia Herlianti Universitas Garut Abstract In the era society 5.0, it is necessary for a business to be equipped with an innovative entrepreneurial orienta-tion. The present study describes the entrepreneurial orientation of small and medium coffee enterprises. The study was conducted using an explanatory survey. The samples were small and medium coffee enterprises in Garut, Indonesia. The results showed that the samples had good entrepreneurial orientation in a such a way that it could improve their market share and business performance by conducting environmental analysis, mak-ing innovations, taking risks, and developing new ideas, products, and services. Keywords: Entrepreneurial Orientation; SMEs; Coffee Industry PermaLink | Plain Format | Corresponding Author (Nizar Alam Hamdani)

339	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-233
Social Media Exposure: Effects on Barbershop Performance in Indonesia Nizar Alam Hamdani; Galih Abdul Fatah Maulani Universitas Garut Abstract The industrial revolution era 4.0 requires business entities to use information and communication technology, particularly for marketing purposes. The present study examines the effect of social media use on barbershop business performance. The respondents are 43 owners of barbershops in Garut, Indonesia. Data processing was carried out using PLS-SEM analysis. It is revealed that the use of social media has a significant positive effect on barbershop business performance. Barbershop exposure in social media is one of the factors lined with increased sales. Keywords: Information and Communication Technology; Social Media Exposure; Barbershop Business Performance PermaLink | Plain Format | Corresponding Author (Nizar Alam Hamdani)

340	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-234
Homecoming Phenomenon in West Java Society: Socio-Cultural System and Entrepreneurial Motivation Tetep *, Ade Suherman, Lili Dianah Institut Pendidikan Indonesia Abstract The Homecoming Phenomenon is an annual tradition carried out by Indonesian people, usually preceding Eid al-Fitr, Eid al-Adha, Christmas and New Year. This phenomenon is an attraction for the development of socio-cultural and economic systems of society from time to time. This study revealed the phenomenon of homecoming to the development of socio-cultural systems, entrepreneurial motivation and the influence of these two variables. The research sample amounted to 55 people who were selected randomly from hawkers found along Eid (Eid al-Fitr) homecoming flow. By using a quantitative approach to test partially and simultaneously between variables, the data were processed using SPSS analysis. The research findings indicated that the Eid al-Fitr homecoming phenomenon was an annual phenomenon which became a tradition of people particularly in West Java. Partially the homecoming phenomenon affected the socio-cultural system in society, especially in strengthening relationships and kinship visitation. Another factor affecting the encouragement and desire for entrepreneurship of the community was such as, the number of hawkers found along the congestion was increasing. Thus, the homecoming phenomenon had significant impact on the development of the socio-cultural system and motivation for community entrepreneurship. Keywords: Homecoming Phenomenon, Socio-cultural System, Entrepreneurial Motivation. PermaLink | Plain Format | Corresponding Author (Tetep Tetep)

341	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-242
THE ROLE OF DIGITALIZATION OF BUSINESS INCUBATION ON STUDENTS IN INDUSTRIAL ERA 5.0 TO PRESS UNEMPLOYMENT NUMBER Winsa Dwi Utami Universitas Pendidikan Indonesia Abstract Indonesia is one of the countries with considerable human resources, but currently there are 7 million people who are unemployed. This unemployment rate is not spared from university graduates, which in 2018 the level of open unemployment (TPT) rose by 1.13 percent compared to February 2017. The narrow employment in the industrial era 4.0 was partly due to a number of sectors. Then it will not be counted again when industry 5.0 has entered Indonesia. One way to overcome this is to encourage students to become entrepreneurs. There are so many programs provided by the government but not evenly distributed throughout universities or even constrained due to the limited time, little human resources and small funds. With this, business incubation is needed for students who are able to provide solutions for every problem. The Entry of Industry 4.0 to Indonesia and the development of industry 5.0 in this world forced to digitize almost all sectors of life including entrepreneurship. Both in terms of entrepreneurship, systems, production, operations and other things related to entrepreneurship. Including in carrying out business incubation required digitization so that it will provide high efficiency and effectiveness with low costs, extensive time and a lot of human resources. This will add to the sustainability of the students business to open the widest possible employment opportunities. Keywords: Business Incubation, employment, industry 5.0, Industry 4.0, students business, entrepreneurs PermaLink | Plain Format | Corresponding Author (Winsa Dwi Utami)

342	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-245
IMPROVEMENT OF FINANCIAL RECORDS AND PRODUCTION OF FINANCIAL STATEMENTS AT THE GRAND GALAXY CONVENTION HALL Dwi Taria Rindani, SMB and Ir. Hasnul Suhaimi, MBA University of Indonesia Abstract The contribution of MSMEs to economic growth is undeniable. One of the most sought-after services is hall rental service for various events and activities both for personal and corporate purposes. This kind of service is starting to be widely used as an important additional need for the community. The rental of the hall is carried out to hold various important events such as MICE (meetings, incentives, conventions, and exhibitions), weddings, exhibitions and other types of events needed by the community. This study aims to improve the financial records of the Grand Galaxy Convention Hall. In addition, based on the improved financial records, financial statements of the Grand Galaxy Convention Hall will be produced with the new system as a reliable reference for consideration in creating new strategies. Keywords: MICE; wedding; financial statements; Micro, Small and Medium Enterprises (MSMEs). PermaLink | Plain Format | Corresponding Author (Dwi Taria Rindani)

343	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-248
Entrepreneurial Environment in Growing Entrepreneurial Motivation Dr.Hj.B Lena Nuryanti S.,M.Pd , Drs.H Dian Herdiana Utama.,M.Si , Rieke Amaluthvie Tammie, S.Pd Universitas Pendidikan Indonesia Abstract This study aims to determine the effect of entrepreneurial environment to entrepreneurial motivation. This research uses descriptive approach with explanatory survey method. The student analysis unit is 167 people . Data collection using questionnaire. The analysis technique used is verifikatif technique by using frequency distribution. The result showed that entrepreneurial environment enough effected on entrepreneurial motivation. The differences in this study located on an object research, time research, a measuring instrument , literature that used , the theory that is used and the results of the study Keywords: entrepreneurial envriontmen; entrepreneurial motivation PermaLink | Plain Format | Corresponding Author (Lena Nuryanti Sastradinata)

344	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-251
Entrepreneurship Competence and Entrepreneurship Motivation in Improving Business Performance H. Mulyadi, E. Tarmedi, P. Purnamasari, Y.M. Hidayat Universitas Pendidikan Indonesia Abstract The purpose of the research is to find out the influence of entrepreneurship competence on business performance, the influence of entrepreneurshp motivation on business performance, and the influence of entrepreneurship competence and entrepreneurshp motivation on business performance. The object becomes the unit of analysis in this research is the Saung Angklung Udjo craftsman. The type of research is using verificative with the method is using an explanatory survey of 30 respondents. The results of this research that the description of entrepreneurial competence in the high category, the description of entrepreneurial motivation in the strong category, description of business performance in the medium category. Based on the results of this research, it is suggested that entrepreneurial competence be improved, namely the dimensions of competence in managing business that need to be improved and deepened so that the performance of angklung craftsmen increases and can create higher business opportunities. In entrepreneurial motivation, Saung Angklung Udjo craftsmen in Bandung need to be improved in the need for affiliation, where craftsmen must be able to communicate better with coworkers and consumers. Keywords: Entrepreneurship Competence, Entrepreneurship Motivation, Business Performance PermaLink | Plain Format | Corresponding Author (HARI MULYADI)

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