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301	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-43
THE EFFECT OF PERFORMANCE MEASUREMENT SYSTEM FOR LECTURER AND ROLE CLARITY TOWARD LECTURER’S PERFORMANCE: THE ROLE OF ROLE CLARITY AS INTERVENING VARIABLE Hafiez Sofyani (a), Ietje Nazaruddin (b), Erni Suryandari Fatmaningrum (c), Caesar Marga Putri (d) a), b), c), d) Department of Accounting, Universitas Muhammadiyah Yogyakarta, Jl. Brawijaya, Tamantirto, Bantul, Yogyakarta, Indonesia Abstract The phenomenon of the low performance of many lecturers in Indonesian universities has led to the development by several universities of a performance measurement system for lecturers (PMSL). Until now, research examining the impact of the implementation of PMSL on lecturers’ performance has been very difficult to find. Therefore, this study aims to empirically examine the effect of PMSL implementation and role clarity on lecturers’ performance. The testing of role clarity as an intervening variable is also attempted. Using data from 203 questionnaires obtained from lecturers at leading private universities in Indonesia (accredited “excellent” and with internationalisation programmes), we tested the hypotheses using the Partial Least Squares (PLS) approach. The results reveal that the implementation of PMSL, and role clarity significantly, has a positive effect on lecturers’ performance. Also, this study concluded that role clarity has a role as an intervening variable. Keywords: performance measurement system for lecturers (PMSL), role clarity, performance, lecturers, universities PermaLink | Plain Format | Corresponding Author (Ietje Nazaruddin)

302	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-303
Determinant Factors Influencing Firm’s Entry in Halal Business – a case study in Taiwan Y.D. Lestari (a)., F.A. Amalia (b)., G. Yudoko (a)., & T.M. Simatupang (a) (a) School of Business and Management Bandung Institute of Technology, Bandung, West Java, Indonesia (b) Dept. of Commerce Administration Bandung State Polytechnic, Bandung, West Java, Indonesia Abstract This study probes the factors that potentially influence the entrepreneur’s decision to address the global Halal market. It explores the direct effects of Halal perceived usefulness (HPU) towards firm’s practice in Halal business as well as its prerequisite factors (i.e. internal and external drivers). From 41 Halal certified-firms in Taiwan (Muslim minority country), this study employs partial least squares structural equation modeling for testing and examining relationships among factors. From the findings, HPU are the factors can influence the firm’s decision to perform Halal business directly, meanwhile, internal and external drivers are the prerequi-sites for firm’s entry in Halal business. In addition, the internal driver can mediate external driver on affecting Halal perceived usefulness generation. Keywords: Halal business, firm’s entry, Muslim-minority country PermaLink | Plain Format | Corresponding Author (yuliani dwi lestari)

303	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-50
MODEL IMPLEMENTATION TO CREATE YOUNG ENTREPRENEURS BASE ON LOCAL POTENTIAL THROUGH : INDUSTRIAL INCUBATOR BASED LEARNING Tanto Gatot Sumarsono, Sih Hanto, Priyo Sudibyo Faculty of Economic & Business, University of Merdeka Malang Abstract This research paper focuses on analyzing the model of the creation of young entrepreneurs among students in Malang and Pamekasan City. This research was conducted by analyzing the role of business incubators and the potential of local businesses in East Java Province, in reviewing and developing models for the creation of young entrepreneurs. Some research findings indicate that business activities that are prospective can be developed in the Greater Malang and Pamekasan City areas that are quite diverse carried out by entrepreneurs in the region, while the growth of young entrepreneurs is still limited. The potential of the business sector that can be developed by young people in Malang and Pamekasan City can be a means of creating young entrepreneurs. Here, there is no maximum effort to develop business activities on a micro, small, or medium scale product. In addition, local governments and universities have given their roles to foster entrepreneurship in community groups including young people, however, it is still not optimal. Finally, the development of a model for the creation of young entrepreneurs has been developed through the industrial incubator base learning as an integrative framework involving all the main actors. Keywords: Young Entrepreneur, Entrepreneural Activity, Industrial Incubator Base Learning, Local Potensial. PermaLink | Plain Format | Corresponding Author (Tanto Gatot Sumarsono)

304	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-52
Social Entrepreneurs Motivation : A case study in Bandung, Indonesia Rayi Noormega, Yus Nugraha, Tutty I. Sodjakusumah Dept. of I/O Psychology, Faculty of Psychology, Universitas Padjadjaran Bandung, Indonesia Abstract Although the concept of social entrepreneurship has been popular in Indonesia since the last decade, little research has been done on the nature of motivation among Indonesian social entrepreneurs. This research attempted to explore the motivation of social entrepreneurs to create, maintain, and develop a social entrepreneurship project in Bandung, Indonesia. The “Push-Pull” Content Theory was used to delve into social entrepreneurs’ motivation to create a Social Enterprise. In addition, a process theory, namely Bandura’s Self-Efficacy theory, was also used to explore social entrepreneurs motivation to develop and maintain Social Enterprise. This qualitative case study also involved content analysis of the data processed from in-depth interviews with four social entrepreneurs. The findings suggested that the motivation to create an Social Enterprise was dominated by “pull” factors, namely monetary motivation, altruism, passion, willingness to create a project, and family-related factor. The “push” factor was a work-related factor. Previous researchers found that monetary motivation did not contribute to Social Enterprise’s creation. Motivation to develop and maintain Social Enterprise was determined by social entrepreneurs’ expectations , self-efficacy, role models, and prior experiences. Keywords: Bandura’s self-efficacy theory, social entrepreneurship, push-pull theory, social Enterprise PermaLink | Plain Format | Corresponding Author (Yus Nugraha)

305	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-53
Paradox of Strategy from Personality Lens to Create Business Transformation Heru Santosa Hadiyanto Bina Nusantara University Abstract The publication of research on strategic management followed by the emergence of new strategy models has not stopped for the few decades. But in its application, the various variations of the strategy model are often contradictory, paradoxical, and debatable to each other. In this conditions, often decision makers become more adhering to his personality factors such as principles, values, thoughts, or self-beliefs about what kind of strategy should be applied. Starting from this background, the research here seeks to identify and develop propositions and conceptual models between the orientation of strategies as what is often believed or selected by someone in terms of personality perspective. Keywords: strategic flexibility, strategic consistency, personality, business transformation PermaLink | Plain Format | Corresponding Author (Heru Santosa Hadiyanto)

306	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-57
Factors Affecting Micro-Business Perceptions of Using Electronic Payment (E-payment) in Bandung City Nabella Aiesa Arafa (a*), Candra Wijayangka (b*), Budi Rustandi Kartawinata (c*) a). Faculty of Communication and Business, Telkom University Jalan Telekomunikasi 01, Bandung 40257, *nabellaarafa[at]student.telkomuniversity.ac.id b). Faculty of Communication and Business, Telkom University Jalan Telekomunikasi 01, Bandung 40257, Indonesia. *wijayangka[at]telkomuniversity.ac.id c). Faculty of Communication and Business, Telkom University Jalan Telekomunikasi 01, Bandung 40257, Indonesia. *budikartawinata[at]telkomuniversity.ac.id Abstract This research based on development of digital technology advances in the financial sector, namely in digital payment systems (electronic payments). E-Payments began to be applied by MSME. This study aims for any factors that contribute to consumers perceptions of micro-business efforts in using electronic payments (electronic payments) in Bandung City. The method used in this study is a quantitative method with a type of descriptive and causal research. The variables used in this study are Benefits (X1), Ease of Use (X2), Security (X3), Trust(X4), Self-efficacy (X5) and consumer perception (Y). The sample is 185 respondents and uses a non-probability sampling technique that is provided by purposive sampling. Data analysis using multiple linear regression. Research shows that the factors of benefits, ease of use, and trust in partial didn’t significantly affect consumers perceptions of micro-entrepreneurs using electronic payments in Bandung City. While significant factors are security and self-efficacy. Simultaneously, all factors of Benefit (X1), Ease of Use (X2), Security (X3), Trust (X4), Self-efficacy (X5), and significantly influence consumer relations (Y) toward electronic payments in Bandung City. Keywords: Electronic Payment; Consumers Perception; Micro-Business; SMes PermaLink | Plain Format | Corresponding Author (Nabella Aiesa Arafa)

307	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-59
THE IMPACTS OF ADAPTIVE AND INNOVATION CAPABILITIES ON THE FINANCIAL PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN MEDAN Yeni Absah (a*), R.Hamdani Harahap (b**) a) Faculty of Economic and Business, Universitas Sumatera Utara Jl.Porf.T.M. Hanafiah, SH, Kampus USU Medan 20155, Indonesia *yeni.absah[at]usu.ac.id b) Faculty of Social and Political Science, Universitas Sumatera Utara, Jl.Prof. A. Sofian No.1 Kampus USU Medan 20155 **r.hamdani[at]usu.ac.id Abstract Technological developments have caused Small and Medium Enterprises (SMEs) to have the ability to face increasingly fierce business competition. The industrial revolution 4.0 brings changes in the lifestyle of consumers so that SMEs must develop a number of core competencies to adapt to the changes that occur. The adaptive and innovation capabilities are believed to influence an enterprise’s financial performance. Provided with the population of SMEs of culinary in Medan, 100 of them were used as samples. The research result simultaneously and partially showed a positive and significant impact of the adaptive and innovation capabilities on the marketing performance of SMEs of culinary in Medan. Keywords: financial performance, adaptive capabilities, innovation capabilities, SMEs PermaLink | Plain Format | Corresponding Author (Yeni Absah)

308	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-65
Design Key Performance Indicator (KPI) for Measurement of Operational Performance Based on Kriteria Penilaian Kinerja Unggu in Perusahaan Umum (Perum) Jaminan Kredit Indonesia R.Evayanthy Banjarnahor (a), Ir. Unggul Cariawan MEC (b) University Indonesia Jakarta, Indonesia r.evayanthy[at]ui.ac.id Abstract Perum Jamkrindo is SOE that is engaged in credit guarantee. Credit guarantee activities which is carried out by Perum Jamkrindo make it has a very important role for the Indonesian economy. As a company that has vision to become the leader of guarantee company, it is supposed that it has a performance measurement that does not only focus on the financial perspective. In order to achieve its goals, Perum Jamkrindo has to improve its performance continously as reflected in aspects of the evaluation of Kriteria Penilaian Kinerja Unggul (KPKU) as mandatory by the Ministry of SOE of the Republic Indonesia. The aspect of the evaluation of the KPKU must be supported by a KPI-based performance measurement design that offers opportunities for every element of the company to achieve satisfactory results. The purpose of this research is to provide suggestions and input in compiling and designing performance measurements for Perum Jamkrindo. The method used in this study is a qualitative method through semi-structured interviews with SOEs that have implemented the KPKU-based KPI. The result of this research is a design model of performance measurement and stages how to create a performance measurement that can be applied for the other SOEs. Keywords: Performance Measurement, Strategy Map, Balanced Scorecard, Key Performance Indicators (KPI), Kriteria Penilaian Kinerja Unggul (KPKU) PermaLink | Plain Format | Corresponding Author (R.Evayanthy Banjarnahor)

309	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-321
Clustering of Micro, Small and Medium Enterprises (MSMEs) using the Geographic Information System as a Strategy for Increasing Regional Economic Competitiveness in Tasikmalaya City Syti Sarah Maesaroh, Adam Hermawan, Btari Mariska Purwaamijaya Universitas Pendidikan Indonesia Abstract The existence of Micro, Small and Medium Enterprises (MSMEs) plays an important and strategic role in national economic development. Tasikmalaya City is one of the regions in the East Priangan that has a rapidly developing creative economy industry. However, various problems in the development of MSMEs have become obstacles in increasing competitiveness. The variables that observed in this study are human resources, technological, managerial, institutional, promotional, and capital resources. The aim of the study is to analyze the clustering of MSME in Tasikmalaya City as an effort in developing the regional economy. This research uses quantitative descriptive method. Data was collected through an interview process using a questionnaire. Data is processed using Geographic Information System (GIS). The results showed that human resources were the most important factor in increasing the competitiveness of MSMEs, followed by managerial and techno-logical factors with a weight of 42%, 22% and 14% respectively. The competitiveness of MSMEs in Tasikmalaya City is still considered low, especially because of the lack of optimal institutional and promotional roles. Improvement of institutional roles is needed to be able to improve the level of competitiveness of MSMEs in Tasikmalaya City. Keywords: Geographic Information System; Clustering; MSMEs PermaLink | Plain Format | Corresponding Author (Syti Sarah Maesaroh)

310	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-69
Toward Co-creation Strategy and Organizational Agility based on Customer Experience Orientation to shape Transformational Performance Leonardus WW Mihardjo, Sasmoko, Firdaus Alamsjah, Elidjen School of Business, Bina Nusantara University, JWC Campus, Jalan Hang Lekir I No. 6. Senayan, 12710, Jakarta, Indonesia Abstract Industry 5.0 is a step after digitalization and digitation has been accomplished. The collaboration, service orienta-tion, agility and customer experience become a critical in dynamic environment. Hence, the firm strategy has shifted from competition strategy to collaboration strategy Collaboration with customer through co-creation Strategy (CCS). It could enable the firms in accelerating the digital transformation. The study on development co-creation strategy focus on customer experience orientation (CXO) and organization agility (OA) to support transformational performance (TP) in term of relationship among variable and empirical study has not been re-veal. Hence, in this paper, we proposed the model of digital transformation for ICT Industry based on co-creation strategy focus on customer experience orientation and organization agility. The study based on empirical study of 35 Indonesian ICT firms. Smart PLS results the hypotheses, except that on the impact of CXO on Transformational Performance. The finding analysis revealed the concept of Service Development logic (S-D Logic) where the Co-creation capability and organizational agilities can sufficiently shape the performance on transformational stage. The theoretical and practical implications of such findings were also provided. Keywords: Customer experience, Organisational agility, co creation strategy, transformational performance PermaLink | Plain Format | Corresponding Author (Leonardus Wahyu Wasono Mihardjo)

311	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-325
Innovation Performance And Entrepreneurship Capability: A Dynamic Capability Booster In A Modern Business Competition Ika Suhartanti Darmo, Hari Mulyadi Institut Teknologi dan Bisnis Kalbis (KALBIS Institute) Universitas pendidikan Indonesia Abstract Creative economy increases a lot of entrepreneurial potential throughout the territory of Indonesia; especially in the culinary field. Despite having a large market, most local culinary SMEs in Bandung, West Java unable to develop their business because limitation of their internal resources and innovation to manage a good business. This quantitative research aims to supports SMEs culinary practitioners in Bandung to improve their businesss dynamic capabilities in countering a modern business competition by improving their performance of innovation and entrepreneurial capabilities. A total of 143 respondents were selected from the purposive random sampling method out of 10 commercially busy culinary businesses in the city of Bandung. The results of this study indicate that partially and simultaneously; the performance of innovation and entrepreneurial capabilities have a relatively large influence on the dynamic ability of the culinary business of business people in the city of Bandung, West Java. With the existence of high dynamic capability, culinary business people will never run out of creative ideas and productive new innovations; so that all activities carried out will have a positive economic and social impact on the surrounding community. Keywords: entrepreneurship capability, innovation performance, dynamic capability PermaLink | Plain Format | Corresponding Author (Ika Suhartanti Darmo)

312	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-70
Boosting the Transformational Performance through Customer experience driven Organization Agility and Business Model Innovation Leonardus WW Mihardjo, Sasmoko, Firdaus Alamsjah School of Business, Bina Nusantara University, JWC Campus, Jalan Hang Lekir I No. 6. Senayan, 12710, Jakarta, Indonesia Abstract Society 5.0 bring the new paradigm and the essential of customer experiences (CX) in driving the organisation agility (OA) and business model innovation (BMI) to support performance in digital transformational stage. The previous study on the model of transformation among those variable has not been reveal and empirically tested. those research become critical since those capability allows the firms to make timely, effective, and properly sustained changes, in f complex market to stay ahead compare with competitor. We argue in facing society 5.0 and digital transformation on ICT industry shall be based on customer experience driven in relation with behaviour, cognition and emotion of customer. Hence, this paper emphasis on a new model of transformation based BMI and OA focus on CX. The proposed model was assessed by 35 Indonesia ICT firm with SEM-PLS statistical tools. The findings demonstrated that the firm that compelling of value proposition from CX in developing the new BMI and OA could boost the transformational performance. Furthermore the study can be enhanced through expanding model, sample and time study for further research. Keywords: customer experience, organisational agility, business model innovation, transformational performance PermaLink | Plain Format | Corresponding Author (Leonardus Wahyu Wasono Mihardjo)

313	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-333
Influence and Application of Digital Marketing in Improving Startup Branding in Tasikmalaya City Ismail Yusuf, Ghia Gaida Kanita Universitas Pendidikan Indonesia Abstract The startup business in Indonesia is starting to become a trend and has been loved by millennials for the past five years. Many startups then continue to grow and develop into large companies that inspire millennials to try similar businesses. This is influenced by the rapid development of technology which makes it easier for everyone to open a business. However, many of the startup businesses have difficulty marketing their products or services due to a lack of understanding about effective marketing methods. At present one of the marketing methods that are often used by startup businesses is through digital marketing. Digital marketing is an alternative for new startups because of limited promotional budgets. The use of social media and the right website is an alternative that can be used to create an image, attachment and even sales for new pilot businesses. There is a change in marketing style that was originally conventional (offline) to digital (online). The concept of digital marketing for business people is that they can market their products from anywhere and anytime through the internet. However, to be able to optimize digital marketing, an effective marketing communication strategy is needed by new pilot businesses in marketing their products or services. The purpose of this study is to find out how the digital marketing communication strategy is carried out by new pilot businesses in marketing their products or services. In addition, the researcher also knows how the obstacles and benefits of implementing digital marketing for new pilot businesses in the city of Tasikmalaya. This study uses a descriptive quantitative method, the data is collected through an interview process using a closed questionnaire to new pilot businesses in the city of Tasikmalaya. Keywords: Digital marketing, startup, Tasikmalaya PermaLink | Plain Format | Corresponding Author (Ismail Yusuf)

314	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-334
Factor Determinants of Cooperative Success Nizar Alam Hamdani; Eti Kusmiati; Nurbudiawati; Wahyuningsih Universitas Garut Abstract There are several national salvage issues, including low land productivity and quality of salt production, low prices at the farm level, especially during the harvest, and the distribution of iodine salts that meet the requirements are below the target. Cooperatives have an important role in increasing the research of Salt Fish Farmers. This examines important factors in determining the success of the Salt Farm Cooperative. The urgency of this research is to examine more deeply the success process of salt farmer cooperatives, so that verification and exploration can be carried out in determining government policies. The number of samples is 30 cooperatives. Based on the results of the study that the success of Cooperatives can be measured through active business entities, contributions to development, member satisfaction, business performance, cohesiveness and member participation, member services and service to the community. The implication of this study is that cooperatives that manage salt farmers, the greatest success is the contribution to regional development, therefore local governments need to pay attention to cooperatives, especially capital assistance. Keywords: Cooperative, Salt Production, Business Performance PermaLink | Plain Format | Corresponding Author (Eti Kusmiati)

315	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-335
Involvement of the Industrial World in Increasing Link and Match Programs Between Vocational Education and Industrial World in West Java-Indonesia and Agus Rahayu; Lili Adi Wibowo; S.Sulastri Universitas Pendidikan Indonesia Abstract The purpose of this study is to measure how high the level of involvement of the industrial world on the success of the vocational education link and match program with the industrial world if the Industrial World understands the policy, has adequate resources and the attitude of the Industrial World towards Vocational Education and the government has been positive. The research method used is quantitative. The sample in this study is the Industrial World who are vocational partners in West Java, as many as 149 industries in all areas of West Java. The analysis technique used is descriptive which aims to get an overview of the communication variables, resources, attitudes and involvement. the results of the study indicate that communication carried out by both the government and schools in promoting link and match policies is good and has been understood by the Industrial World, but the resources possessed, especially the supporting equipment for student practicums, are still inadequate to support the link and match program. The level of involvement of the industrial world is quite high where the highest involvement in the preparation of the curriculum. Keywords: LInk and Match, Vocational Education, Triple Helix PermaLink | Plain Format | Corresponding Author (Agus Rahayu)

316	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-341
THE STRATEGY OF DIGITAL SERVICE DIFFERENTIATION TO INCREASE SATISFACTION OF RETAIL THIRD PARTY FUNDS CUSTOMERS AT SHARIA BANK Asep Ghofir Ali; Agus Rahayu; LA Wibowo; M.Adieb Sultan Universitas Pendidikan Indonesia Abstract Nowadays, digital technology for banking cannot be ignored and has an important role in achieving business purpose. Digital technology brings up a big potential for product innovation and services which are difficult to control and predict. Therefore, the company needs dynamic tools to support their business by managing new kind of digital innovation process, so that strategy of innovation is necessary in providing services through giving fast response and simplicity solution for customers or prospective ones. Regarding that situation, sharia banking, needs business innovation strategy through digital services differentiation. The main purpose is to increase customers’ satisfaction and the no ones as well, especially the customers who become retail third party funds. Meanwhile, the aim of this research is to assess, theoretically and empirically, the quality of relationship between the customers/prospective ones and the bank to analyze their satisfaction level at one of sharia banks in Indonesia towards its digital services. Keywords: relationship, differentiation, customers’ satisfaction, bank PermaLink | Plain Format | Corresponding Author (Asep Ghofir Ali)

317	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-344
COMPETITIVE ADVANTAGES STRATEGY OF RURAL BANKS IN WEST JAVA Ucu Supriatna; Agus Rahayu; Lili Adi Wibowo; Mochamad Dudih Sugiharto Universitas Pendidikan Indonesia Abstract The goals of this research are to find what factors affecting the rural banks in encountering the bank business competition, reasons why the rural banks in West Java gain difficulties in to possess the competitive advantages, and finding ways of the rural banks can surpass the competition. There are 87 respondents consisting the customers of the public banks and the rural ones. The data is analyzed using the multiple linear regression. The findings if the research show that the human resources total affects the service, the interest rate does not affect the service, the information technology does not affect the service partially and the human resources total, the interest rate and , the information technology affect the service simultaneously. In conclusion, the prominent factor the affects the service in the rural banks is the human resource management. Keywords: rural banks, human resource management, interest rate and information technology PermaLink | Plain Format | Corresponding Author (Ucu Supriatna)

318	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-345
Determinant of Students Who Want to Become Entrepreneurs Endrianto Ustha; Agus Rahayu; LA Wibowo Universitas Pendidikan Indonesia Abstract The purpose of this study was to analyze the effect of success themselves, would risk tolerance, freedom of work, need for achievement, and the readiness of the instrumentation in Bandung against the student wishes to become entrepreneurial. Types of data used is primary data. Methods the research was survey with inductive analysis approach to look at ways that are generally used in a tested factors influencing students desire to become entrepreneurs. Method of data collection using the questionnaire with the number of respondents as many as 100 people. Sampling techniques used are simple random techniques (Random Sampling Method). The data is processed and analyzed by using SPSS application assistance. Analytical tools used in this study is testing the validity, reliability, and multiple linear regression. The results of this study indicate that the variable Self Success, freedom of work and the need for achievement is dominant in the variables affect the desire of the Students in Bandung to become Entrepreneurs. Keywords: The Success Of The Self, Will Risk Tolerance, Freedom Of Work, Need For Achievement, The Readiness Of The Instrumentation. PermaLink | Plain Format | Corresponding Author (Endrianto Ustha)

319	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-94
Entrepreneurship Intention of Students of Private Islamic University in Jakarta and the Affecting Factors Bambang Eko Samiono(1), Maruf Akbar(2), Hamidah(3) (1) Universitas Al Azhar Indonesia Komplek Masjid Agung Al Azhar Jl. Sisingamangaraja, Kebayoran Baru Jakarta Selatan 12110 (2,3)Jl. Rawamangun Muka, RT.11/RW.14, Rawamangun, Pulo Gadung, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta 13220 Abstract This study explains Entrepreneurship Intention of students of private Islamic University in Jakarta and the factors affecting it. The object of the study was 400 respondents from the Faculty of Economics and Business from Al Azhar University of Indonesia and University of Muhammadiyah Prof. Dr. Hamka. They are considered to represent Private Islamic Universities in Jakarta with accreditation A and B and entre-preneurial concentration in Management Study Program. Compared to previous studies, this study provides an in-depth exploration of dimensions and indicators of entrepreneurship intention through multivariate analysis using Structural Equation Modeling (SEM) method and specifically individual perception as mediation. The results obtained state that the entrepreneurial intention of students of private Islamic University in Jakarta is formed merely in seriousness in thinking of business operations, yet their desire to have their own business is not too strong. Entrepreneurship Intention is directly influenced by Entrepreneurship Attitude and indirectly influenced by Entrepreneurship Education and Entrepreneurial Self-Efficacy through Entrepreneurship Attitude. Keywords: Self-Efficacy; Entrepreneurship Intention; Entrepreneurship Education; Entrepreneurship Attitude PermaLink | Plain Format | Corresponding Author (Bambang Eko Samiono)

320	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-104
The effect of Innovation on Increasing Business Performance of SMEs in Indonesia Erna Herlinawati, Suryana, Eeng Ahman, Amir Machmud STIE Indonesia Membangun, Universitas Pendidikan Indonesia Abstract ABSTRACT This study aims to analyze the effect of innovation on business performance. This research is motivated by the phenomenon of the important role of SMEs in national economic growth, should be accompanied by increased business performance, but SMEs are faced with the challenge of losing competition in the global market because low innovation. The method used in this study is an explanatory survey, with data collection through questionnaires and documentation. The population is SMEs in the processing industry sector in West Java, Indonesia, with a sample size of 346 respondents. Data collection used 1-5 scale questionnaires Data analysis using SEM. The results of the analysis show that the research model is acceptable, which means that innovation has a positive effect on business performance. The implication of this research is that business performance can be improved through product innovation, process innovation, and distribution innovation. Keywords: Keywords: Innovation, Business Performance, SMEs, Indonesia PermaLink | Plain Format | Corresponding Author (erna herlinawati)

321	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-116
Prediction And Mitigation Of Ship Accidents Mortality In Indonesia Agung Budi Arnanto, Athor Subroto Student Of Dual Degree Program, Master Of Management Indonesia University and MBA Grenoble University Abstract The shipping industry is known to have high potential or risk associated with safety. From ship accident data that happened in Indonesia from 2005 until 2018, based on the data taken from National Transportation Safety Comittee (NTSC), this study develops a regression model to predict the probability of fatal shipping accidents and corresponding mortalities. A model for decision making methods with a decision tree and scatter plot will also be created. The model results show that both the fatal accidents and mortalities are mainly caused by technical and human factors, and only a few accidents occur in the waters caused by weathers. In addition, the number of ship accidents has increased in the past 7 years. The biggest portion of ship accidents is occupied by passenger ships. As a consequence of the island nation where transportation of people from island to island has high traffic. Following is the cargo type ship due to the inter-island shipping traffic for logistic distribution also has high traffic. Mostly the ship accident occured in Java Sea and Bangka Strait. The results of this study are beneficial for policy-makers in proposing efficient strategies to prevent fatal shipping accidents, also for ship owner, operator and insurance institution. Keywords: Ship accident, mortality, severity, decision tree, scatter plot PermaLink | Plain Format | Corresponding Author (AGUNG BUDI ARNANTO)

322	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-117
The Influence of Co-creation on Firm Performance of Creativity Industry in Indonesia Riyandi Nur Sumawidjaja, Suryana, Eeng Ahman, Amir Machmud STIE Indonesia Membangun, Universitas Pendidikan Indonesia Abstract ABSTRACT This research aims to analyze the influence of co-creation on performance of creativity industry in Indonesia. This study is based on the contribution of the creative industry in the national economy. The study method used causal explanatory survey research. Co-creation measurements with Across Interaction, Product Options, Acces and Price Experience, while Firm Performance (Financial, Customer, Internal Business Process, Learn-ing and Growth Perspective). The population are leather industries, leather goods and footwear in West Java Indonesia, with sample size 252 respondents. All research variables are measured by using scale 1-5 with data collection techniques through questionnaires The data analysis used SEM. The results show that co-creation has a significant influence on firm performance. This study implies to improve the performance of creative in-dustry, it is necessary to improve the co-creation process such as increasing cross-interactions, increasing the diversity of product options, and facilitating access to information on products. Keywords: Keywords: Co-creation, Firm Performance, Creativity Industry, Indonesia PermaLink | Plain Format | Corresponding Author (Riyandi Nur Sumawidjaja)

323	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-134
Designing a Performance Measurement Tool at Digital Startup SMASH. ID with the Balanced Scorecard Method Gilang Mangestika (a*), Sari Wulandari (a), Rio Aurachman (a), Putra Fajar Alam (a) (a) School Of Industrial Engineering, Telkom University, Jl. Telekomunikasi No.01, Sukapura, Dayeuhkolot, Kota Bandung, Jawa Barat 40257, Indonesia. *gilangmanges[at]gmail.com Abstract SMASH.ID is one of the digital startups that provides applications to connect garbage banks, customers and the government. SMASH in 2018 is not maximal in achieving its targets. This is because the strategy used is considered to be less effective. The purpose of this study was to find out how the performance of SMASH digital startup in 4 balanced scorecard perspectives. The method used in processing the data in this study was the Analytical Hierarchy Process (AHP). The data used in this study are primary data and secondary data. From the results of weighting shows that the most influential perspective is the customers perspective with a percentage of 27%. The assessment carried out using BSC shows that the performance of SMASH is included in the good category, with a rating scale of 72%. Keywords: Startup; Strategy ; Balanced Scorecard; AHP PermaLink | Plain Format | Corresponding Author (Gilang Mangestika)

324	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-147
ENTREPRENEURIAL LEADERSHIP ON YOUNG INDEPENDEN ENTREPRENEURS IN WEST JAVA Sadikun Citra Rusmana Universitas Pasundan, Management Department of Economic and Business Faculty Abstract Entrepreneurial leadership have four characteristics are lead the vision, encourage, arrange, and direction. The whole of characteristics are important to observation in relation with entrepreneurship characteristics. This article can explain the result of research in entrepreneurship in the young entrepreneurs, aspecialy among 19 - 30 age. Descriptive and verificative method used for observations and analysis 33 respondens who running in the creative industry. The result showed that entrepreneuship characteristics related to entrepreneurial leadership. In this research not differences gender significantly. Keywords: Entrepreneurial leadership, young independen entrepreneurs, entrepreneurs characteristic PermaLink | Plain Format | Corresponding Author (Sadikun Citra Rusmana)

325	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-157
Startup Business Development Strategy: As A Corporate Performance Improvement Qorri Aina(a), Ikin Solikin(b), Agus Rahayu(c) (a)Sekolah Bisnis Manajemen ITB, Universitas Pendidikan Indonesia, (b)Universitas Pendidikan Indonesia,(c) Universitas Pendidikan Indonesia Abstract Bandung as one of the most culinary tourism destinations in Indonesia and especially in West Java certainly has considerable opportunities to develop the food and beverage sector. And the phenomenon of the development of culinary business in the city of Bandung is currently growing rapidly, can be seen from the number of restaurants and food stalls that increase every year. So that it has been ascertained, for that we need the right strategy so that the company can compete and become superior compared to other competitors. This study aims to find out how business development strategies in culinary startups are hoping to improve corporate performance to be more advanced. To see how the competitiveness of the business environment is used, the Porter Five Forces model . And the application of strategies developed based on the SWOT grand matrix. The case in this study is a food and beverage startup company. Keywords: business development strategy, business startup, corporate performance, SWOT PermaLink | Plain Format | Corresponding Author (Qorri Aina)

326	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-158
Digital Entrepreneurship: Platform Strategy from the Perspective of Leather Entrepreneurs in Garut Intan Permana (*a), Sukma Nugraha (b), Nizar Alam Hamdani (b), Anggun Oktavia Herlianti (b) Fakultas Kewirausahaan, Universitas Garut Jl.Jati No.42B Tarogong Kaler, Garut Abstract Digital entrepreneurship is an effort to use information technology for businesses, in which entrepreneurs utilize digital platforms in commercial activities to connect with customers, develop products and renew services. This paper describes leather entrepreneurs’ perseptions about platform as a strategy in digital entrepreneurship. The results of data analysis show that the respondents have good perceptions about platform. They can select, manage, store, and interpret platform. The adoption of digital entrepreneurship by leather entrepreneurs is facilitated by prolific use of internet, ICT savviness, prior knowledge and education, family environment, personal needs, easy internet access, media, and programming experts. Leather entrepreneurs use platform as a strategy to adopt digital entrepreneurship. Keywords: digital entrepreneurship, platform strategy PermaLink | Plain Format | Corresponding Author (INTAN PERMANA)

327	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-167
Parenting Strategy Implementation With Resourc-based View (RBV) Based Heru Basuki Purwanto; Agus Rahayu; Disman, Lili Adiwibowo Doctoral Program of Management, UPI, Jalan Setiabudhi 229, Bandung Abstract ABSTRACT: Starting with monitoring the behavior and the dynamism of the multi business companies for long time period, we found there are specific condition happened with this company, that are the environmental condition has influenced so much, running the business with a lot subsidiaries was not so easy, and it should be there is a suitable situation between the parent and their subsidiaries. According the researched we have done, we found that there is a specific relationship between the RBV (Resource-based Value) theory and the Corporate Parenting Strategy Principles to run this business successfully with synergy, especially at the unit business level of the company what we call it Three Dimensional Strategy. Of course, the ultimate goal of this methodology is the succeed of the company through efficiency and effectiveness of all of the processes of the organization Keywords: Multi business; RBV; Corporate Parenting Strategy PermaLink | Plain Format | Corresponding Author (Heru Basuki Purwanto)

328	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-172
Business Growth Initiation Through Configuration of Relational Marketing Approaches and Digital Marketing Based Customer Acquisition Strategy Muhammad Irfan Universitas Indonesia Abstract In Indonesia, products made from aluminum and glass, such as windows, doors, storefronts, etc, are currently growing to replace products made of wood because aluminum basically is more durable, stronger and also cheaper than wood. Seeing this opportunity, many entrepreneurs are just starting to make small businesses by creating products made of aluminum and glass, one of which is Serba Guna Alumindo. However, the number of SMEs engaged in this industry makes Serba Guna Alumindo have difficulty in competing with other SMEs to get more customers and managing their business, especially in marketing strategy. In this paper, we will discuss how SMEs Serba Guna Alumindo creates a good relationship and conduct direct selling activities effectively to acquire a new customer and develop the digital marketing channel through social media (Facebook, Instagram) and website so that they can grow optimally, with business coaching as the method. The framework used for this research is Customer Relationship Management, how to build a good relational marketing during direct selling activities by using Standard Operational Procedure (SOP) as the standard and customer acquisition strategy by using digital marketing to reach a new customer and create an online presence. Keywords: Business Coaching; Marketing Strategy; Marketing Channel; Customer Acquisition; Customer Relationship Management; Digital Marketing. PermaLink | Plain Format | Corresponding Author (Muhammad Irfan)

329	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-173
Beyond Outreach: Evaluating the Bandung Rural Bank’s Kredit Melati Programme in Bandung,West Java Kurniawan Saefullah Faculty of Economics and Business, Universitas Padjadjaran Abstract Microfinance has been acknowledged as a tool in alleviating poverty. It provides various schemes of funding support which enable the poor to lift up their standard of living. In response to its importance, Local Government of Bandung imposed a supporting funding policy to the ‘economically active poor’ through several credit schemes, i.e. Kredit Melati, Kredit Mesra and Kredit Bagja, with the intermediary of Bank Perkreditan Rakyat (BPR) Bandung. This paper attempts to describe an early evaluation to the effectiveness of such policy and programme . Using descriptive analysis, this paper concluded that although the programme has reached thousands of clients, however, the effectiveness of this credit policy is under questioned as it has only been evaluated from the perspective of outreach, but not yet from its sustainability. Furthermore, recent researches in microfinance suggest to identify further the clients from their precondition and categorization, i.e their over-indebtedness, which in many cases will not lift up their standard of living as well as their microenterprises. Keywords: Microfinance, Outreach, Sustainability, Over-Indebtedness, Rural Bank PermaLink | Plain Format | Corresponding Author (Kurniawan Saefullah)

330	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-176
Technology Foresight of Data Mining Patent Management: Overview on Big Data for Repository Fields Tommy Hendrix Research Center for Science Technology Policy and Management Innovation Indonesian Institute of Sciences Abstract Technology development, especially in revolution industries 4.0, nowadays becomes more interesting to dis-cover, in order to see much usefulness of implementation of a modern application that can support minimaliz-ing cost production and overheating machinery. For examples, the use of technology foresight in patent man-agement through mining database to see much information and predict related to advance technology that brings a competitive advantage to the digital era. Big data in fields of the repository as one of an urgent re-quirement thats needed, especially in collecting data from R & D results, so will facilitate data retrieval within a specific time. One of the problem solutions that can comply with information of the patent database is to find technology from R & D result ready to use in fields big data for repository used. This paper discusses how a user can know the development and predict technology for market segmentation through a patent port-folio, licensing, status, competitor, innovation and monitoring emerging market with a patent database that registered on WIPO fields. The methodology that applies in the paper using software Innograph (Licensed) in order to see more information related big data for repositories such as potential users through leading patent-issuing authorities. The aim of the paper to obtain data from patent analysis database in big data for repository users is to find out the development of technology foresight products has been produced as well as how com-petitor movement, especially in digital technology. The result from utilization foresight technology on big data for repository find out 1240 patent registered with database online match twelve patent and four organiza-tions as assignee also in duration 2008 until 2018. This result divided most patent still active until now. This paper is beneficial to the industry and stakeholders who need the impact of the implementation of the latest technology and the appropriate level of competition in the commercialization of big data for the repository as a digital system for information technology. Keywords: Big Data for Repository, Data Mining, Patent Management, Technology Foresight PermaLink | Plain Format | Corresponding Author (Tommy Hendrix)

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