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91	Innovation, IT, Operations and Supply Chain Management	ABS-87
Analysis of Cost Control Process in Pt. S’ Project Management on a 2018’s Work Package: Constructing a 100-Tonne-Capacity Integrated Cold Storage Facility in Kampar District Sarah Shahnaz Ilma (a), Dr. Nofrisel S.E, M.M (b) a-b) Master of Management, Faculty of Economics and Business, Universitas Indonesia. Salemba Raya 4, DKI Jakarta 10430 sarah.shahnaz71[at]ui.ac.id Abstract Integrated Cold Storage facilities are much needed by the Indonesian Marine and Fisheries Ministry. The construction of ICS facility in Kampar District by PT.S in the fiscal year 2018 proved that effective project management must be implemented. One way to measure the performance of PT. S’ PM is by examining the control cost process throughout the project. Control Costs is the process of monitoring the status of the project to update the project costs and managing changes to the cost baseline. Control cost process is analysed using Earned Value Analysis. The results showed that PT. S’ PM faced many challenges in maintaining planned values. The result of this case study is presented to the company as an improvement tool for later projects. Keywords: Construction; Control cost; EVM; Project Management PermaLink | Plain Format | Corresponding Author (Sarah Shahnaz Ilma)

92	Innovation, IT, Operations and Supply Chain Management	ABS-98
Modelling national medicine inventory system using system dynamics Patih Fathin Rizal, Desy Anisya Farmaciawaty, Mursyid Hasan Basri, Ilma Nurul Rachmania School of Business and Management, Bandung Institute of Technology Jalan Ganesha 10, Bandung 40132, Indonesia patih_rizal[at]sbm-itb.ac.id Abstract The availability of national medicines in Indonesia in the era of the national health insurance (JKN) has be-come a polemic that cannot be overcome instantly such as medicine shortage and overstock. This situation will affect patient safety and continuity of health service by provider. Various stakeholders play an important role in fulfilling national medicines needs, namely Ministry of Health, pharmaceutical industry, health facilities, and Social Insurance Administration Organization (BPJS). This research aims to determine model for national medicines inventory system in Indonesia. Due to its complexity, system dynamics approach is used to develop the model. The model describes relationship among government regulation, supplier performance, and health care provider behavior. In the near future the proposed model will be used to evaluate the effectiveness of government regulation on national medicines inventory system. Keywords: Medicine inventory; Government regulation; System dynamics PermaLink | Plain Format | Corresponding Author (Patih Rizal)

93	Innovation, IT, Operations and Supply Chain Management	ABS-100
Multi Criteria Decision Making for Supplier Selection of Blanket Engineering Services Tender in PT. ABC Rudi Fitriyadi, ST (a*) Dr. Muhammad Hamsal (b) a) Faculty of Economic and Business Management and Business Administration Universitas Indonesia, Jakarta, Indonesia * rudi.fitriyadi[at]gmail.com b) Management Department, BINUS Business School Doctor of Research of Management, Bina Nusantara University, Jakarta, Indonesia 11480 Abstract PT. ABC is the operator of the LNG plan under a Production Sharing Contract with the Government of Indonesian. The success of plant performance & efficiency of the company is highly dependent on selection of good suppliers. The current supplier selection process caused several un-perform contract executions. Therefore, an appropriate and robust supplier selection criteria and evaluation plays a vital role in good performance of the PT. ABC in order to fulfill the business context and to achieve their satisfaction in timely and cost-effective manner. This paper gives recommendation on supplier selection improvement to helps the decision makers to evaluate a set of alternatives using Fuzzy AHP approach and Price-Quality Method without violation to PTK007. The utilization of Fuzzy AHP to define the weighing of technical criteria can be utilized to all tender process in PT. ABC, while currently Price-Quality Method is only allowed to be applied for consultancy services. Keywords: Multi Criteria Decision Making, Supplier selection, Fuzzy AHP, PTK007 PermaLink | Plain Format | Corresponding Author (RUDI FITRIYADI)

94	Innovation, IT, Operations and Supply Chain Management	ABS-113
Causative Factor Analysis of Construction Delays on Sports Infrastructure Projects Abidzar Basaib (a*), DR. Nofrisel, M.M (b) a) Magister Management, University of Indonesia Jl. Salemba Raya No. 4, Jakarta 10430, Indonesia abidzar.basaib[at]ui.ac.id b) Faculty of Economics & Business, University of Indonesia, Jakarta 10430, Indonesia Abstract Infrastructure development is the main priority of government’s objectives in recent years in Indonesia. The budget is growing significantly, and one of the biggest project is the infrastructure of Asian Games 2018. The development is involving a lot of contractors under the Ministry of Public Works, and PT. X is one of the subcontractors that involved in certain numbers of projects. Because of the complexity and limitation of time and resources, most of the projects that managed by contractors are delayed, including the subcontractor’s projects. This paper wants to find out what is the main factor that causing delay in sports construction and what the variables are and how to deal with it. The author using PT. X as a case study, and conduct a survey to 35 employees that involved in the project management at PT. X, then testing 30 variables that causing delay from previous study. Then we analyzed the data collected, and combined the quantitative analysis with the qualitative analysis to see the managerial implication by analyzing literature and PMBOK. Author found out that the main factor that causing a delay is because of the multiple changes in contracts. The output of this paper is to give PT. X and other company in common, a preventive action and recommendation. Keywords: Construction Delays; Project Management; Sport Infrastructure; Operations Management PermaLink | Plain Format | Corresponding Author (Abidzar Basaib)

95	Innovation, IT, Operations and Supply Chain Management	ABS-119
Analysis of Dominant Causative Variable for Project-Based Work Delay at PT. XYZ Hutomo Kusmarnadi Broto and Muslim Efendi Harahap University of Indonesia Abstract Industrial sector in Indonesia has been stated to growth more every year. Based on data collected from Ministry of Industry, the most growing industrial sector in Indonesia is transportation. This phenomenon not only affect the transportation industry itself but also affect the industrial sector amongst them such as spare parts industry and the industrial sector that supports in spare parts production. This phenomenon caused the domino effect for every layer of supply chain. One of the chain elements is the contractor that construct the production line of spare parts and other materials needed to supply to transportation industry. More projects will be demanded to contractors as spare parts demand higher. One of problem for project-based work is its completion date (schedule) where there are a lot of causative variables which will affects them. This paper analyzes which variables that become dominant for causing project-based works delay. Variables data are collected from previous study and analyzed based on actual case study at PT. XYZ (one of EPC company). The research conducted using survey to variative respondent who works at PT. XYZ (vary from position, educational background, and experience). Survey results index risk ratio for each risk variable. After survey conducted, primary data (index risk ratio) were tested for reliability and validity using principal component analysis (PCA) and Cronbach’s Alpha method. Invalid and unreliable data removed from primary data and further analysis to determine rank of causative variable. The dominant causative variables then analyzed to identify how to manage them. The output of this paper will become a performance measurement and as a basic preventive action that can be applied at PT. XYZ or another company in common. Keywords: Project Risk Management, Risk, Project, Delay, PermaLink | Plain Format | Corresponding Author (Hutomo Kusmarnadi Broto)

96	Innovation, IT, Operations and Supply Chain Management	ABS-131
Analysis of Transportation Network Design with Time Window Delivery Method and Milk Run Method to Improve the Efficiency of the Delivery Process in B2B-Flavor House Companies Niche Evandani (a), Dr. Nofrisel, M.M (a) Universitas Indonesia-Fakultas Ekonomi dan Bisnis Abstract The flavor business has a high complexity because the finished goods of materials are unique and specific for most customers. Inaccurate delivery schedule can be a source of waste in delivery process PT XYZ one of the Flavor Houses in Indonesia. During this time, PT XYZ implemented shipments to customers using the direct shipment method, while Purchase Orders (PO) provided by customers mostly do not have a clear pattern. Therefore, it is important for PT XYZ to conduct further analysis of the distribution network design in order to improve delivery cost efficiency. In this study, it was discussed further related to the analysis of the distribution strategy with the delivery time window and milk run method for delivery to PT XYZ’s customers. The delivery time window have main principle on grouping and merging are carried out to customers who have the same destination area. Determination of the Milk Run route is based on the customer cluster area and the Clarke-Wright algorithm principle by considering the limitation of time window and transportation fleet capacity. This study uses secondary data including PT XYZ’s delivery report period 2018, distance data from the Distribution Center in Karawang with customer delivery locations through Google Maps, and other secondary data obtained through literature studies. In the results of the study, it was found that 76% of customers at PT XYZ had higher fleet rental per unit of goods (KG) than distributors who applied the window time strategy. In addition, there are 18% of customers who have met the volume threshold for individual shipments, while the remaining 82% can implement milk run method to improve the delivery efficiency. Keywords: distribution, efficiency, time window, milk-run, transportation PermaLink | Plain Format | Corresponding Author (Niche Evandani)

97	Innovation, IT, Operations and Supply Chain Management	ABS-141
Outpatient Waiting Time and Length of Stay in Hospitals at West Java Desy Anisya Farmaciawaty*, Mursyid Hasan Basri, Ilma Nurul Rachmania, Fransisca Budyanto Widjaja School of Business and Management, Bandung Institute of Technology Jalan Ganesha No. 10, Bandung 40132, Indonesia *desy.anisya[at]sbm-itb.ac.id Abstract Patient queues has become a problem in healthcare delivery systems. Long queues will result in delay of patient receiving needed services as well as economic loss since patient lose their productivity time. Patient waiting time has been one among other indicators to evaluate the healthcare providers’ performance and quality. This research aims to investigate waiting time or length of stay spend by outpatient customers of several hospitals in West Java. Data were collected through electronic record from the hospitals information system and analyzed using Business Process Model and Queuing Model. From the research we found that those hospitals still have not able to fulfill the outpatient waiting time minimum service standard set by the government which should be less or equal with 60 minutes. For future research, we will investigate the root cause of the longer waiting time and recommend a new process to improve this situation. Keywords: patient queuing; waiting time; length of stay PermaLink | Plain Format | Corresponding Author (Desy Anisya Farmaciawaty)

98	Innovation, IT, Operations and Supply Chain Management	ABS-143
Stakeholder Analysis on National Medicine Supply System Desy Anisya Farmaciawaty*, Mursyid Hasan Basri, Ilma Nurul Rachmania, Fransisca Budyanto Widjaja School of Business and Management, Bandung Institute of Technology Jalan Ganesha No. 10, Bandung 40132 *desy.anisya[at]sbm-itb.ac.id Abstract Efficient national medicine supply system is necessity to avoid shortages and stock outs of medicines. According to WHO, one factor that contribute to ensure availability and accessibility of medicines is coordinated healthcare partners and institutions. Therefore, this research aims to do a stakeholder analysis to understand and evaluate the stakeholder’s -related with medicine supply system- behavior, intentions, interrelations, and influence. Data were collected through focus group discussion and in-depth interview to healthcare providers, public health office, and medicine suppliers in West Java. To carry out this research, first we will identify all key (primary and secondary) stakeholders, next, we analyze the power, interest, and influence of the stakeholders using the stakeholder analysis matrix. From the research we will obtain information that can be used to help understand the power and interest of each stakeholder, the relationship among them and the issues they care about most. Keywords: medicine supply system; stakeholder analysis; stakeholder analysis matrix PermaLink | Plain Format | Corresponding Author (Desy Anisya Farmaciawaty)

99	Innovation, IT, Operations and Supply Chain Management	ABS-144
Healthcare Sustainable Supply Chain Management Framework: Literature Review Desy Anisya Farmaciawaty (a*), Benny Tjahjono (b) a) School of Business and Management, Bandung Institute of Technology, Jalan Ganesha No. 10, Bandung 40132 *desy.anisya[at]sbm-itb.ac.id b) Centre of Business in Society (CBiS), Faculty of Business and Law, Coventry University Abstract In healthcare industry, sustainable supply chain management is focused on environmental, social and economic aspects linked to healthcare activities, with objective to reduce the impact of the healthcare operations on the environment and society, reduce healthcare operations cost and make the service more affordable. However, up to day, there are still no standard framework of sustainability practices in healthcare supply chain management. Therefore, this research aims to review related literature focusing in healthcare sustainable supply chain management framework that can be adapted in Indonesia’s healthcare industry. To carry out this research we will reviewed 129 journal article, cases and reports from ProQuest and JSTOR data base. We classify the reviewed literature according to three sustainability dimensions (economic, social, and environmental). For future research, the results of this study can be used to develop a suitable healthcare sustainable supply chain management framework for Indonesia healthcare industry. Keywords: Healthcare Supply Chain Management; Healthcare Sustainable Supply Chain; Healthcare Sustainable Supply Chain Framework PermaLink | Plain Format | Corresponding Author (Desy Anisya Farmaciawaty)

100	Innovation, IT, Operations and Supply Chain Management	ABS-150
Student Kevin Yoditama Putra and Lily Sudhartio University of Indonesia Master of Management (MM) Jalan Salemba Raya No. 4, RW 5, Kenari, Senen District Central Jakarta, DKI Jakarta Abstract The globalization issue which one of the caused by keener market competition lead most of the industries facing agitation - including automotive industry. This forces company’s management to prepare more vivid strategy so the company able to sustain their existence and achieve certain target level of profitability. In the company whose team is running sales, one of the most important strategy needed by them is optimizing their sales business process to be more effective, with ultimate goal is to reach competitive advantage. It is required to have systematic method for improving the process regularly, where the most relevant method used by Japanese companies is implementing Kaizen. The critical success of Kaizen implementation has some main factors which will drive positive impact to sales achievement : management commitment and contribution from senior member. This research using reliability test, validity test and also significancy test to find out which critical success factor from Kaizen implementation that provide the most impactful to employee’s performance. Keywords: Sustainability, Kaizen, Business Process, Critical Success Factor, Employee’s performace PermaLink | Plain Format | Corresponding Author (Kevin Yoditama)

101	Innovation, IT, Operations and Supply Chain Management	ABS-174
Proposed Development of Accounting Information Systems and e-Komponen Programs in the DKI Jakarta Asset Management Agency Aji Ahmadi, Sudarto Universities Indonesia Abstract The aim of this study is to find out the program and budget accounting information system along with the application of e-Components in the DKI Jakarta Asset Management Agency. The research method used by the author is a quantitative method and descriptive analysis, where the data obtained comes from 70 respondents and direct observations and interviews which are then analyzed by qualitative methods. The author observed the program and budget accounting information system using e-Components implemented by the DKI Jakarta government with the system limitations and the problems that occur in the implementation of the system. The results of the study are expected to provide better system development and produce e-Component support system design to be effective and efficient. Keywords: Accounting Information System, e-Budgeting, e-Komponen, Program and Budget, DKI Jakarta PermaLink | Plain Format | Corresponding Author (Aji Ahmadi Sasmi)

102	Innovation, IT, Operations and Supply Chain Management	ABS-214
Spare Part Inventory Policy Planning based on FRMIC (Fuzzy-Rule-based approach for Multi-Criteria Inventory Classification) using Base-Stock Policy Method (S-1, S) Anjani Maulaya (a*), Ari Yanuar Ridwan (b), Budi Santosa (c) a), b), c) Industrial Engineering, School of Industrial and System Engineering, Telkom University, Bandung 40257, Indonesia *anjanimaulaya.student.telkomuniversity.ac.id Abstract Policy in managing inventory becomes an important part of a company, including in Food Factory that involve several production activities. To support production activities, company needs machines to carry out production activities. In order to keep production activities running well, the company always strives to maintain the reliability of these machines. Spare parts are an important component to support these activities. The type and number of spare parts is not only one, but can reach thousands. Therefore, it is necessary to manage a good spare part inventory by the company to ensure the availability of spare parts in warehouse and of course avoid the accumulation of spare parts stock in warehouses that make inventory costs high. This study uses the base-stock policy (S-1, S) method, which is applied to high priority spare parts. Determination of high inventory (HI) category spare parts is obtained based on FRMIC classification (Fuzzy-Rule-based approach Multi -criteria Inventory Classification) which considers several criteria, including: unit price, consumption value, replenishment lead-time, critically and commonality. The use of the base-stock policy method is proven to be able to reduce total inventory cost. Keywords: Spare part; FRMIC; high inventory; base-stock policy; total inventory cost PermaLink | Plain Format | Corresponding Author (Anjani Maulaya)

103	Innovation, IT, Operations and Supply Chain Management	ABS-216
The Consumer’s satisfaction model on Online Delivery Services Noneng Nurjanah, Ali Mohammad Rezza Politeknik Pos Indonesia Abstract The purpose of this research is to develop a model which describes the factors that affect the consumer’s satisfaction using online delivery services, case study on Go-Send Services. The Factors influencing consumers satisfaction are identified through understanding about the influence of company image and service quality. This research also indicate that consumer retention influenced by consumer satisfaction simultaneously and service quality directly. Research model testing was conducted using the approach of Partial least Square (PLS) with sample data obtained based through online survey of 150 respondents who had been using Go-send delivery Services. The results of the research will predict a positive relationship between company image and consumer satisfaction, a positive relationship of service quality and consumer satisfaction, a positive relationship between servis quality with consumer retention, and a positive relationship between consumer satisfaction between consumer retention. Keywords: Company Image, Servis Quality, Consumer Satisfaction, Consumer Retension, Online Service Delivery PermaLink | Plain Format | Corresponding Author (Noneng Nurjanah)

104	Innovation, IT, Operations and Supply Chain Management	ABS-246
Inventory Planning Policy for Spare Part Using Classification Scheme Model Subject to Stochastic Demand and Lead Time in Aircraft Industry Zharalin Suryaputri (a*), Ari Yanuar Ridwan (b), Budi Santosa (c) (a), (b), (c) Industrial Engineering, School of Industrial Engineering, Telkom University, Bandung, Indonesia 40257 *zharalinsurya[at]gmail.com Abstract Spare part is an important component in maintenance, repair and operating activities in manufacturing company. There are some cases in aircraft industry which the lead time and demand of spare part is stochastic and it lead to stockouts condition. Due to this condition, a research is needed. The research aims to obtain optimal inventory policy under stochastic demand and lead time. Inventory policy was done by classify the spare part using classification scheme model for stochastic demand and lead time with continuous review (s, Q) policy to address the problem. Distribution approach is conducted for describe the pattern of demand of spare part also to define the fit equation so the optimal inventory system is capable of generating order quantities and reorder points to minimize stockouts and total inventory cost that caused by stochastic demand and lead time. The models are applied to data from aircraft industry in Indonesia. The results of the inventory policy proposed in this research can save 28 % of total inventory cost. Keywords: Inventory policy, spare parts, Stochastic, Continuous review (s,Q), Inventory cost PermaLink | Plain Format | Corresponding Author (Zharalin Suryaputri)

105	Marketing Management	ABS-2
ESTABLISH A COMPETITIVE ADVANTAGE WITH MARKET SENSING CAPABILITY, DISTINCTIVE COMPETENCE AND PRODUCT INNOVATION FOR PERFORMANCE MARKETING AND SUSTAINABILITY EFFORTS 1.Maman Sulaeman 2. Hasan Fahmi Kusnandar Polytechnic of Triguna, Tasikmalaya, Indonesia Abstract This research was conducted with the aim to analyze how to form a competitive advantage with market sensing capability, competence distinctive and product innovation so that the effect on the performance of marketing and sustainability efforts. The methods used in this research by conducting a survey of 344 to owners of Small and Medium Enterprises existing in the region of Tasikmalaya. Data analysis using path analysis. The research concluded that there are significant influence both of Market Sensing Capability can establish a competitive advantage, Distinctive Competence can form a competitive advantage, and product innovation that can create competitive advantage. Small and Medium Enterprises that have a competitive advantage will have a good marketing and performance can make its business. The study also found the presence of the influence of marketing performance against the sustainability of the effort. Simultaneous Market Sensing Capability, Distinctive Competence and innovative products that can create a competitive advantage, Market Sensing Capability, Distinctive Competence and innovative products that can improve the performance of marketing and sustainability efforts. Competent and creative Human resources are strongly needed. Therefore, before planning something innovative, it is important for management to increase the knowledge and capabilities of employees in accordance with the development of the company. Because without creative hands, it is impossible for an innovative product to be created. Keywords: Capability, Distinctive, Competence, Competitiveness, Performance, Marketing Sustainability, Small and Medium Enterprises PermaLink | Plain Format | Corresponding Author (Maman Sulaeman)

106	Marketing Management	ABS-258
SWOT Analysis of Marketing Strategy in Small Green Enterprises: A Study in Heejou Enterprise Fatimah Abdillah1, Gatot Wijayanto2, Ira Dwi Mayangsari3 1Sekolah Tinggi Ilmu Ekonomi Pandu Madania, Bogor, Indonesia 2Universitas Riau, Indonesia 3Telkom University, Bandung, Indonesia Abstract Competition is a big challenge for small and medium enterprises in Indonesia, including Heejou enterprise. Green products through creating strong and durable bags become the main purpose of the Heejou brand. The appropriate marketing strategy is an important part to support enterprises compete and survive in the market. This descriptive study aims to provide realistic details of the performance from small businesses with green products using SWOT analysis, internal and external factors, and QSPM analysis to show quantitatively. The results of this study indicate that the Heejou brand has the best opportunity to develop better by maintaining business membership under the industry and trade government services. Furthermore, Heejous ability to produce affordable products and good cooperation with distributors has the same contribution power for Heejou growth. The main threat comes from the availability and price of raw materials that impact on prices and the existence of low prices competing for products with attractive design. The maintaining of quality pictures for promotional needs is a strength and the low target markets interest in the price of Heejou products is a weakness. Heejous marketing strategy consists of continuing a good relationship with distributors, intensive promotions, increase the number of branches, sponsorships, and special event promotions. Keywords: Green product, Small Enterprise, SWOT Analysis, Marketing Strategy PermaLink | Plain Format | Corresponding Author (Fatimah Abdillah)

107	Marketing Management	ABS-261
“Do Telecommunication Industries in Indonesia need Social Media Monitoring?” MT, Lestari., A, Suryana., S, Mulyana., H, Mien Telkom University Indonesia., Padjadjaran University Indonesia Abstract The development of technology now is no need to doubt, almost every time the technology is always developing and it has an effect on the activities that occur in the world of industry that has now led to the 5.0 Industrial Revolution. The term "Buyer is King" is a saying that seems to need to be implemented in an industrial activity related to the sustainability of a company, or it can be interpreted that consumers are one of the important points that need to be considered by a company, especially regarding satisfaction than consumers or commonly called customer satisfaction. At present, in the era of industrial revolution 5.0 to find out feedback from consumers, both about customer satisfaction or dissatisfaction with the companys products or services through a digital platform / social media company can be measured and analyzed through measuring public opinion through "Social Media Monitoring" activities. Social Media Monitoring is a feedback measurement activity for consumers using software that can cluster a public opinion both positively, negatively and neutrally. This study wants to analyze the usefulness of a company doing Social Media Monitoring related to the existence of companies that can be built from public opinion which will eventually form an image of the company. This study wants to raise the Social Media Monitoring activities in Telecommunications companies in Indonesia, based on Literature Review where data can be obtained from journals, books, websites, and also the results of pre-research interviews by several related informants. The results of this study are expected to be able to analyze the results of the use of Social Media Monitoring so that significant benefits can be seen for a company to meet the industrial revolution 5.0 era where companies must be able to compete so that the existence of the company can continue to be built from public / consumer views. Keywords: Social Media Monitoring, Handling Feedback, Industry Revolution 5.0 PermaLink | Plain Format | Corresponding Author (Martha Tri Lestari)

108	Marketing Management	ABS-262
Social value on Instagram: an analysis of Instagram content of Indonesia social enterprise Ira Dwi Mayangsari1, Alila Pramiyanti2, Fatimah Abdillah3 1,2Telkom University, Bandung, Indonesia 3 Sekolah Tinggi Ilmu Ekonomi Pandu Madania, Bogor, Indonesia Abstract Instagram promotion can influence consumers’ emotion in their process of deciding to buy a product of the brand. For social enterprises (SEs), sharing their social value to consumers not only for selling their product but also building emotional bounding. This paper aims to construct SEs visualization of their social value in their Instagram through a content analysis of visual information (pictures) and textual information (caption and hashtags). This work principally focuses on digital photography theory and persuasive communication on ten selected posting with highest responds from followers from three SEs. The result of this study indicates composition and filter as photography technic that mainly used in the Instagram posting while commitment, liking and social proof are the most common used in in persuasive technic. Keywords: Social enterprise, social value, instagram PermaLink | Plain Format | Corresponding Author (Ira Dwi Mayangsari)

109	Marketing Management	ABS-8
The Effect Of Marketing Strategy and Service Quality On Customer Satisfaction and Its Impact On Customer Loyalty of Jawa Barat Banten Bank in Bekasi Waseso Segoro(a), Lela Elvira(b) a) Faculty Economy of University of Gunadarma, waseso[at]staff.gunadarma.ac.id, Depok, Indonesia b) Asian Banking Finance And Informatics Institute Perbanas, lelaelvira88[at]gmail.com, Bekasi, Indonesia Abstract This research is shown to test the influence of marketing strategy, service quality and customer satisfaction on customer loyalty for his desire to add more saving time tandamata. The data used in this study comes from the questionnaire that has been distributed to customers who have made the product savings tandamata futures. The sample in this study is the customer, with the sample number of 135 respondents. This research method uses Structural Equation Modeling (SEM) with confirmatory analysis, with AMOS software used to analyze data. The results of analysis by software processing show that there is a positive influence of marketing strategy and service quality with customer satisfaction and then customer satisfaction with customer loyality and can not influence the marketing strategy and service quality on customer loyality. Keywords: Strategy Marketing, service quality, customer satisfaction, customer loyalty, and Structural Equation Modeling. PermaLink | Plain Format | Corresponding Author (Waseso Segoro)

110	Marketing Management	ABS-9
Assessing the Factors Affecting Purchase Intention and Purchase Behaviour Relating to Textile-Based Tourism Destination Usep Suhud, Ernita Maulida, Tarma Universitas Negeri Jakarta Abstract Batik is a traditional Indonesian textile that have been recognised by UNESCO as the Oral and Intangible Heritage of Humanity since 2009. Research has been carried out on batik, but few have seen from the side of consumer behaviour related to the purchase of batik-based textiles or clothing. This study aims to examine the factors that influence the behaviour of consumers buying batik. For this reason, authors choose the store atmosphere, perceived authenticity, attitude towards purchasing, and purchase intention, as predictor variables. This research was conducted in Trusmi, as one of the batik industrial estates located in Cirebon, West Java Province. As of the significant role of Trusmi in shaping the image of the city of Cirebon, Trusmi has also been known as a traditional textile-based tourism destination. Participants are chosen conventionally, those who have bought batik products. Data were analysed using exploratory and confirmatory factor analysis, and structural equation model. The authors found that the store atmosphere had a significant effect on perceived authenticity and attitude. Furthermore, perceived authenticity and attitude significantly influenced purchase intention. Finally, purchase intention significantly affected the purchase behaviour. Keywords: Batik, traditional textile, perceived authenticity, store atmosphere, purchase behaviour PermaLink | Plain Format | Corresponding Author (USEP SUHUD)

111	Marketing Management	ABS-10
Analysis and Design of Integrated Marketing Communication (IMC) for Small and Medium Enterprise (SME) Logistics Service Provider (LSP) form Web-Based Application Perspective Senny Handayani Suarsa (a), Ratih Hurriyati (b), Saepudin Nirwan (c), Muhammad Meki Munawar (d) (a) Student of Management Science Doctoral Program, Universitas Pendidikan Indonesia, Bandung, Indonesia. Business Management, Politeknik Pos Indonesia, Bandung, Indonesia. Jl. Sariasih No.54 Bandung 4015 *sennyhandayani[at]poltekpos.ac.id (b) Universitas Pendidikan Indonesia, Bandung, Indonesia (c) Informatic Engineering, Politeknik Pos Indonesia, Bandung, Indonesia. (d) Management, STIE Dr. KHEZ Muttaqien, Purwakarta, Indonesia. Abstract Small and Medium Enterprises (SMEs) are the business sectors that became one of the foundations of the real sector of the Indonesian economy. SMEs can use Information Technology, and Information Systems include a website as one of the media to carry out the promotion because their extensive coverage, audio-visual, interactive, communicative, and promotional costs are cheaper than conventional promotional tools. In this article, the problems will address how to conduct a needs analysis for designing Integrated Marketing Communication (IMC) for SMEs LSP with the web-based information system. The general objective of this study was to perform the design and determine the responses of consumers regarding the activities of IMC conducted by SME LSP, later obtained a draft campaign by using IMC through media creative, communicative, persuasive, effective and efficient in providing information so as to attract consumers to buy, and increase the number of sales. The results of this evaluation are a model of IMC by the SME, as well as the identification of the need to build a website design. Further models of IMC are implemented in the prototype application form with IMC-based and software development methods ranging from analysis to design applications. The method used is the Unified Process and DFD to describe business processes and design. The result of this research is that designing SMEs LSP can use a prototype website for the implementation of IMC. Keywords: Integrated Marketing Communication (IMC), Small and Medium Enterprise (SME), Logistics Service Provider (LSP), Website Analysis and Design. PermaLink | Plain Format | Corresponding Author (Senny Handayani Suarsa)

112	Marketing Management	ABS-266
Exploring Halal Destination Perceived Value in Heritage Destination: Insight from Indonesia Sari Lenggogeni, Ph.D and Shintya Febrianni Universities Andalas Abstract Despite the growth of halal tourism studies, the exploration of muslim perceived value in destination heritage type is underresearch. This study use an exploratory sequential method to capture Indonesian muslim perceived value for heritage destination. A 32 interviewee using a semi structured interview in qualitative was conducted for Heritage tourism post visitor in Indonesia. Using thematic analysis, this study found a seven multidimensional of Indonesian Muslim Perceved Value. Result and implication are discussed. Keywords: Halal Tourism, Perceived Value, Muslim Traveller, Heritage PermaLink | Plain Format | Corresponding Author (Sari Lenggogeni)

113	Marketing Management	ABS-11
Is It Male or Female? Exploring Brand Association and Personification of a Tourism Destination Usep Suhud, Ernita Maulida, Tarma Universitas Negeri Jakarta Abstract Situated in the Province of Central Java, Indonesia, Lasem has some requirements that a tourism destination deserves. However, as less popular, not many tourists who visit this small town. This research was conducted in two steps. The first stage aims to explore brand association and brand personification from Lasem. The first study involved 289 participants, most of whom had never heard of Lasem, as a city. The second stage aims to explore the motivation to visit Lasem if participants have the opportunity, and constraints to not visit Lasem. The second study involved 120 participants who, before filling out the questionnaires, they were provided with information on Lasem. Data from both studies were collected through two different online surveys. As a result, Lasem was perceived as a man between 21-25 years old, unmarried but employed, like blue and mountainous or rural areas for his holiday destination. In the second study, it was revealed that the majority of the participants were motivated to visit Lasem by external factors. These factors are attraction, accessibilities, and atmospherics. Keywords: Lasem, brand association, brand personification, projective technique, tourism destination, travel constraint, travel motivation PermaLink | Plain Format | Corresponding Author (USEP SUHUD)

114	Marketing Management	ABS-267
Increasing Livelihood of Geopark Island Community through Cofffee as Geoproduct Ayu Krishna Yuliawati, Rofi Rofaida, Budhi G.Pamungkas Universitas Pendidikan Indonesia Abstract Belitung island is known as the place with hundreds of coffee shop/café and the people have the culture of coffee in their daily lives. The Belitung geopark was established in 2018 as national geopark has community that developed geoproduct, where coffee is one of their geoproduct. The study examines the marketing of coffee as the geoproduct of Belitung island geopark and how coffee play a role in the community’s livelihood. The study method is qualitative study, where primary and secondary data were collected through desk study, field study, observation and interview. Content analysis and descriptive analysis were conducted in the study. The result is found that coffee as a geoproduct of Belitung Island in terms of marketing have value, distribution of the product is still limited and coffee plays an important role the community, where SMEs are the main producer and marketer for coffee. The problems related with marketing coffee is in its product development and branding strategy, also the value chain needs to be upgraded. This study provides a baseline for future development of geoproduct in the island geopark of Belitung. Keywords: Geoproduct, Coffee, Geopark, Small Island, Belitung PermaLink | Plain Format | Corresponding Author (Ayu Krishna Yuliawati)

115	Marketing Management	ABS-268
Understanding Consumer Behavior with Celebrity Endorser and E- Wom on e-Commerce Marheni Eka Saputri ; Farah Oktafani; Iis Kurnia Nurhayati; Nia Kurniasih; TELKOM UNIVERSITY, TELKOM UNIVERSITY; TELKOM UNIVERSITY. INSTITUT TEKNOLOGI BANDUNG; Abstract The development of the internet that has penetrated all aspects of human life, including economic matters, has led to the birth of e-business or e-commerce. This e-business or e-commerce was created for business transactions that utilize the internet and web, an ease for people to conduct business transactions due to less energy and shorter time required to search for items they need. These online transactions have allowed the buying and selling process to not be obstructed by distance and time. One of the factors that can affect the companys income and profits is Celebrity Endorser and Electronic Word of Mouth. Companies that have good Celebrity Endorser and Electronic Word of Mouth will increase consumers’ Purchase Decision of a product. This study aims to determine the effect of Celebrity Endorser and Electronic Word of Mouth on Purchase Decision on Tokopedia customers. This research uses both quantitative and descriptive analytic methods. The data analysis technique used is multiple linear regression. The results of the study have indicated that the responses from respondents towards the Celebrity Endorser variable belong to the excellent category, the Electronic Word of Mouth variable to good category, and the variable purchase decision process to the excellent category. The conclusion of this study is that Celebrity Endorser and Electronic Word of Mouth affect the purchase decision on Tokopedia customers with a percentage of 52.6%, while the remaining 47.4% is influenced by other variables not examined in this study. Thus, it is deemed that the better the celebrity endorser and electronic word of mouth of Tokopedia, the better the purchase decision of consumers of Tokopedia. Keywords: Celebrity Endorser, Marketing, Electronic Word of Mouth dan Purchase Decision. Keywords: E- wom, celebrity endorser, Buying Decision, Tokopedia PermaLink | Plain Format | Corresponding Author (Marheni Eka Saputri)

116	Marketing Management	ABS-13
POVERTY REDUCTION STRATEGY THROUGH THE STRENGTHENING OF COMPETITIVENESS, BUSINESS MENTORING AND MARKETING STRATEGIES OF SMES IN THE CITY BANJAR a) Hasan Fahmi Kusnandar b) Maman Sulaeman a,b)* Polytechnic of Triguna, Tasikmalaya, Indonesia Abstract Poverty must be addressed because it is the governments commitment stated in the development goals of the millennium sustainable (SDGS) that must be achieved by 2025. Banjar city as a new autonomous region in the Province of West Java, which was formed not in spite of the problems of Poverty. The purpose of this study was to determine and analyze the poverty reduction strategy through the strengthening of competitiveness, business mentoring and marketing strategies Micro, Small and Medium-sized businesses in the City of Banjar. Data collection is done by questionnaires and literature study. The study sample of 751 small businesses in the City of Banjar taken in the census. The results of the research found that the partial alleviation of poverty can be achieved by strengthening competitiveness, with business mentoring as well as marketing strategy. The simultaneous strengthening of the competitiveness, business mentoring and penarapan strategy marketing can be used as a poverty reduction strategy. To strengthen the competitiveness of SMES required assistance to the owners of SMES can determine the marketing strategy in accordance with the products it produces. The marketing strategy has a very important role for the success of the companys business in general and marketing in particular so that poverty can be reduced Keywords: Poverty, Competitiveness, Mentoring, Marketing PermaLink | Plain Format | Corresponding Author (Hasan Fahmi Kusnandar)

117	Marketing Management	ABS-15
The Consumer’s shopping behavior model on Sephora Omnichannel Noneng Nurjanah, Mokh Adib Sultan, Ratih Hurriyati Universitas Pendidikan Indonesia Abstract Abstract: The purpose of this research is to develop a model which describes the factors that affect the consumer’s shopping behavior on Sephora omnichannel. The Factors influencing consumers behavior are identified through understanding about the influence of performance expectancy, effort expectancy, social influence, hedonic motivation, and habit on shopping intention in the Sephora retail omnichannel distribution channel. Research model testing was conducted using the approach of Partial least Square (PLS) with sample data obtained based through online survey of 150 respondents who had been shopping on Sephora online channel (Sephora.co.id) or offline channel (sephora store). The results of the research will predict a positive relationship between performance expectancy and shopping intention, a positive relationship of effort expectancy by shopping intention, a positive relationship between social influence with shopping intention, a positive relationship between hedonic motivation with shopping intention, a positive relationship between habit with shopping intention, and a positive relationships between Sephora shoping intention with use channel on shopping. Keywords: Performanace Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Habit PermaLink | Plain Format | Corresponding Author (Noneng Nurjanah)

118	Marketing Management	ABS-17
Purchasing Decision Analysis Of Wuling Confero ( Survey At Wuling Suci Branch Office Bandung ) Muji Rahayu. Student of Sekolah Pascasarjana UPI email:rahayu.muji2570@gmail.com, Ratih Hurriyati email: ratih@upi.edu, Mokh. Adib Sultan email: diebzoeltan@gmail.com STIE STAN INDONESIA MANDIRI BANDUNG Abstract Abstract This research tests impact product quality and brand image on purchasing decision with purchasing intention as a mediating variable. Population are visitors of Kantor Wuling Cabang Suci Bandung (Wuling Suci Bandung Branch Office) Sample are 152 visitors who decided by slovin equation. The data was collected by survey with questionaire method. This research uses regression and path analysis method to analysis impact product quality and brand image on purchasing intention simultanty and partially, Impact purchasing intention on purchasing decision. The result of this research are product quality effects purchasing intention partially, brand image effects purchasing intention partially, product quality and brand image effect purchasing intention simultanty, purchasing intention effects purchasing decision. Keywords: Product Quality. Brand Image, Purchasing Intention, Purchasing Decision PermaLink | Plain Format | Corresponding Author (MUJI RAHAYU)

119	Marketing Management	ABS-273
THE EFFECT OF NARATIVE ONLINE INTENTION ADVERTISING BRAND LUX THEMA “THE FALME OF LOVE VIBRATION” ON PURCHASE DECISION Ratih Hasanah (a*), Iis Kurnia (b)and Af Muhamad Rayhan Tri Jaka Lindo (b) a) Faculty of Communication and Business, Telkom University, Bandung Abstract Advertising is as one of the most effective ways to communicate with a large group of customers. Advertising message depends upon a number of factors such as presentation style, the attractiveness of the endorsers, creative appeal, advertisement content credibility. This article is an attempt to study the effect of advertisement content credibility on the response of consumers purchase intention. This research use is a quantitative research method. The sampling technique used was a nonprobability sampling technique. The technique taken from nonprobability sampling was purposive sampling technique with a number of samples counted 100 respondents. They were watching ad Lux Bunga Citra Lestari as an endorser in YouTube. The data analysis technique used was quantitative descriptive analysis and statistic descriptive analysis. Based on the results of partial hypothesis testing (t-test), obtained from LUX social media YouTube advertisement version Raise Vibration of Love has a significant influence on a purchase decision. Keywords: Purchase decision, advertisement content credibility, Narrative online advertising PermaLink | Plain Format | Corresponding Author (Ratih Hasanah)

120	Marketing Management	ABS-19
Emotional Preferences towards E-Learning Based on Analytic Hierarchy Process and Kansei for Decision Making Yoyo Sudaryo, Ana Hadiana and Nunung Ayu Sofiati (Efi) 1.STIE INABA Business School, Jl. Soekarno-Hatta 448 Bandung, Indonesia, 40266 2. Research Center for Informatics, Indonesian Institute of Sciences, Indonesia, 40135 3. STIE INABA Business School, Jl. Soekarno-Hatta 448 Bandung, Indonesia,40266 Abstract Users in software world play key role in determining whether a software, including e-Learning system, has a long time of use or not. Past literature has highlighted the importance of incorporating emotional user requirement into software systems. It is important to consider what users needs related to software. One of the critical focus of software systems that directly interacts with users is its interface. A User Interface Design (UID) could induce critical emotional experience and impression to users the first time they run a software system. Kansei Engineering is adopted as a methodology to analyze users’ emotional experience towards the software UID. This research implemented a combination approach of Kansei Engineering with Analytic Hierarchy Process in order to analyze students’ emotional experience as users of e-Learning in higher learning institution, and determine the design of an open source e-Learning system that suits their positive emotional experience, to capture their attention. This paper reports an attempt to discover the relationship between UID and users’ emotional experience in e-Learning systems. The research found that there were two critical students’ emotional factors, which are clear and pleasant. These two factors had a big impact in the selection of an e-Learning system, with clear factor as the larger impact. The research result then suggests the preferred e-Learning system for students based on those that evoked positive emotional experience to students. The result will benefit higher learning institution in promoting e-Learning, to extend the outreach potential of e-Learning among students. Keywords: Emotional Preferences, E-Learning Based on AHP and Kansei for Decision Making PermaLink | Plain Format | Corresponding Author (Yoyo Sudaryo)

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